Director, Campaign Management, Retail & Commerce Networks
Acxiom
Associate Media Director, Advertising
M+R
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $106,631 per year
Job Level
Lead
About the role
- Develop smart digital advertising plans to meet fundraising, advocacy, and lead generation goals.
- Work with a team of media buyers and media planners to implement, manage, and QA digital advertising campaigns across our clients. This includes programmatic, display, video, audio, CTV, SEM, and Meta advertising.
- Provide guidance to graphic designers and client teams on effective creative and copy.
- Negotiate terms with advertising vendors, review and finalize contracts, and approve invoices.
- Review and monitor media buys - digging in on performance and settings in multiple ad platforms to make recommendations for adjustments to optimize results.
- Evaluate digital advertising performance – review reports and produce analysis and recommendations on campaigns.
- Drive client strategy and advertising planning meetings. Confidently present ideas and results to clients.
- Research new advertising channels and stay abreast of online advertising trends and new product offerings; develop and maintain relationships with vendors and partners.
- Consistently use findings to inform best practices and train staff.
- Assign and review junior staff deliverables - providing feedback, coaching, and guidance at every step.
- Be a visible and vocal presence by actively contributing to our organizational culture and building inclusive spaces within your teams and across M+R.
- Do your part to help us run smoothly, including carefully tracking all of your hours.
Requirements
- 5-7 years of digital advertising experience that includes leading digital advertising strategy and media planning for clients in an agency setting.
- Proficiency with each of the following channels: programmatic display, video, paid social, and paid search.
- Experience trafficking ads directly in Google Campaign Manager, or a comparable ad server.
- Experience working directly in demand-side platforms such as Google Display and Video 360 (DBM), Viant, Yahoo, StackAdapt, or The Trade Desk.
- Experience producing as well as reviewing detailed data reports and developing optimization recommendations.
- In-depth understanding of how to optimize performance in digital platforms to meet client KPIs, including experience actually pulling the levers yourself.
- Experience developing or influencing effective ad creative for direct response.
- Ability to communicate persuasively in a way that articulates your ideas and conveys your expertise, whether on the phone, in-person, or in writing.
- Experience supporting the professional development of more junior staff or interns.
- Experience project managing all aspects of ad implementation in a highly collaborative environment, requiring frequent communication with both junior and senior staff.
- Demonstrated ability to craft meeting agendas to identify project goals and ensure successful outcomes.
Benefits
- Three weeks vacation, three personal days, and 15 paid sick days;
- Medical, dental, and vision benefits with premiums fully paid for by M+R for individual employees;
- 401(k) plan with employer match;
- Quarterly discretionary profit-sharing contributions;
- Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet;
- Annual $1,000 professional development stipend;
- Flexible Spending Accounts for medical, dependent care, and transit.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital advertising strategymedia planningprogrammatic displayvideo advertisingpaid socialpaid searchad traffickingdata analysisoptimization recommendationsad creative development
Soft skills
persuasive communicationteam leadershipcoachingproject managementcollaborationclient strategypresentation skillsrelationship buildingfeedback provisionorganizational culture contribution
