Director, Campaign Management, Retail & Commerce Networks
Acxiom
Business Unit Director – Pediatric
Kate Farms
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $164,500 - $186,000 per year
Job Level
Lead
About the role
- Lead the strategic direction, performance, and growth of Kate Farms' Pediatric Portfolio
- Oversee brand strategy, commercialization, and cross-functional execution across medical, eCommerce, Amazon, and retail channels
- Manage a brand management team driving alignment across marketing, sales, and operations
- Develops and owns the Pediatric Portfolio's strategic roadmap and P&L
- Directs Pediatric Portfolio GTM strategies and cross-functional launch execution
- Implements pricing strategy for Pediatric Portfolio
- Ensure integration of Pediatric Portfolio initiatives into the broader commercial marketing plan
- Represent Pediatric Portfolio in cross-functional leadership meetings and strategic planning sessions
- Escalate strategic portfolio decisions and investment recommendations to VP, Commercial Marketing
- Manage and mentor the Senior Brand Manager and Associate Brand Manager
- Lead Pediatric Portfolio omnichannel campaign strategy and budget allocation
- Use data and insights to inform strategy, track performance, and optimize marketing investments
- Own Pediatric Portfolio P&L, including revenue, margin and A&P budget
Requirements
- BA/BS in Marketing, Business, or related field; MBA preferred
- 10+ years of experience in brand management, product marketing, or commercial strategy in healthcare, OTC, or CPG
- Proven leadership experience managing teams and cross-functional initiatives
- Strong analytical skills and experience with KPI tracking, forecasting, and P&L ownership
- Expertise in omnichannel marketing and GTM strategy
- Excellent communication and stakeholder management skills
- Passion for mission-driven brands and commitment to Kate Farms' values
- Dedication to building high-performing teams while supporting employees' career growth
- Invites and uses the opinions and perspectives of others
- Strong commitment to company mission and values
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
- Respectfully shares and accepts feedback willingly from all levels of the organization
Benefits
- company-matched 401k plan
- Company-sponsored medical, dental, vision, and basic life insurance plans
- generous PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure)
- two weeks of paid “Refresh” leave
- 80 hours of paid sick leave annually
- 11 paid holidays throughout the calendar year
- paid disability leave
- paid parental / pregnancy leave
- Flexible Spending Accounts (FSA)
- tuition reimbursement
- Employee Assistance Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproduct marketingcommercial strategyP&L ownershipKPI trackingforecastingomnichannel marketingGTM strategydata analysisbudget allocation
Soft skills
leadershipteam managementcommunicationstakeholder managementanalytical skillscollaborationfeedback acceptancestrategic planningmentoringmission-driven commitment
Certifications
BA/BS in MarketingBA/BS in BusinessMBA
