Director, Campaign Management, Retail & Commerce Networks
Acxiom
Business Unit Director – Adult
Kate Farms
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $164,500 - $186,000 per year
Job Level
Lead
About the role
- Lead the strategic direction, performance, and growth of Kate Farms’ Adult Portfolio
- Oversee brand strategy, commercialization, and cross-functional execution across medical, eCommerce, Amazon, and retail channels
- Manage a brand management team driving alignment across marketing, sales, and operations
- Develop and own the Adult Portfolio’s strategic roadmap and P&L
- Ensure integration of Adult Portfolio initiatives into the broader commercial marketing plan
- Manage and mentor the Senior Brand Manager and Associate Brand Manager
- Lead Adult Portfolio omnichannel campaign strategy and budget allocation targeting healthcare professionals, caregivers, and adult consumers
- Use data and insights to inform strategy, track performance, and optimize marketing investments
- Own Adult Portfolio P&L, including revenue, margin and A&P budget
Requirements
- BA/BS in Marketing, Business, or related field; MBA preferred
- 10+ years of experience in brand management, product marketing, or commercial strategy in healthcare, OTC, or CPG
- Proven leadership experience managing teams and cross-functional initiatives
- Strong analytical skills and experience with KPI tracking, forecasting, and P&L ownership
- Expertise in omnichannel marketing and GTM strategy
- Excellent communication and stakeholder management skills
- Passion for mission-driven brands and commitment to Kate Farms’ values
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
Benefits
- Medical, dental, and vision insurance plans for employees and eligible dependents
- 401(k) plan with company match
- 15 days of PTO per year (prorated upon hire and increased by tenure)
- Two weeks of paid 'Refresh' leave
- 80 hours of paid sick leave annually
- 11 paid holidays throughout the calendar year
- Paid disability leave
- Paid parental/pregnancy leave
- Tuition reimbursement
- Employee Assistance Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproduct marketingcommercial strategyP&L ownershipKPI trackingforecastingomnichannel marketingGTM strategydata analysisbudget allocation
Soft skills
leadershipteam managementcross-functional collaborationanalytical skillscommunicationstakeholder managementindependencecollaborationadaptabilitypassion for mission-driven brands
Certifications
BA/BS in MarketingBA/BS in BusinessMBA
