Financial Planning and Analysis

• Lead the development of the annual media budgeting process and quarterly financial forecast tracking in partnership with the Media Planning team.
• Manage the monthly financial close process for media spend, ensuring accuracy and proper expense recognition.
• Provide variance analysis of actual spend versus budget/forecast to the FP&A Manager and Advertising Team.
• Oversee and manage monthly media expenditure, including the processing and accurate GL coding of approximately 300 vendor invoices per month.
• Perform timely reconciliation of media plans against actual spend to ensure accuracy.
• Proactively provide real-time media spend balances to the Advertising team, ensuring they have immediate and accurate awareness of available-to-spend budgets for timely decision-making.
• Timely review of media balances with the Media Director, ensuring it aligns with budget constraints and strategic financial targets.
• Develop financial models and reporting to track key performance indicators (KPIs), including preparing burn reports.
• Analyze and optimize the existing media spend tracking process to enhance efficiency, effectiveness, and timeliness of reconciliation.
• Act as the primary financial liaison for Advertising leadership and finance.
• Prepare and present executive-level reporting on media spend and performance.
• Directly support the Advertising team on day-to-day finance support.
• Identify and implement improvements to media financial processes, reporting tools, and control environments to enhance efficiency, accuracy and timeliness of reporting.

M+R

Advertising Media Finance Manager