M. Dias Branco

Marketing

• Ensure excellence and implementation of planning, regional deployment of JBPs and sell-out plans, connecting strategy (brand / category / channel) with operations (sales / merchandising / distribution) to accelerate distribution, visibility, correct pricing and activation.
• Lead the development of Trade plans by customer, channel and region, coordinating with partner areas (Channel, Category, Marketing, RM and Sales) and ensuring alignment with the national plan.
• Build and manage the quarterly plan per customer, including objectives, targets, promotional calendar, POS materials (MPDVs), KPIs and budget.
• Drive and maintain formalized JBPs with priority customers, covering targets (DN/DP), commitments and a structured follow-up routine.
• Prepare and conduct business reviews and internal and external presentations (monthly/quarterly), with performance analyses vs. JBP, recommendations and action plans.
• Lead execution and activation at the point of sale, including promotional actions, visibility, store prioritization by channel/customer/cluster and field follow-up.
• Manage Trade budgets by customer and initiative, ensuring governance, contracts, commitments, workflows with Legal/Finance/RM and ROI evaluation.
• Perform post-action analyses, consolidating results, ROI, learnings and best practices for continuous improvement of plans.
• Train sales teams and distributors, acting as a bridge between Channel, Category, Marketing, RM and Sales, ensuring strategic consistency in execution.

Trade Marketing Specialist

Human Resources

• Manage the training needs assessment (TNA) together with technical areas and responsible leaders;
• Act as the focal point for technical, behavioral and onboarding training programs in accordance with the Corporate University guidelines;
• Support HR Business Partners (BPs) in developing content, instructional materials and learning paths;
• Deliver corporate, behavioral and onboarding training sessions;
• Administer and monitor reaction, learning and effectiveness evaluations for training programs;
• Manage Learning Management System (LMS) platforms;
• Ensure proper recording and tracking of training activities and related evaluations;
• Monitor Training & Development (T&D) indicators;
• Ensure HR practices are aligned with company policies.

HR Analyst I

Data Analyst

• Develop and enhance analytical tools to support decision-making for the Trade Marketing team, including Perfect Store, JBP (Joint Business Planning) and strategic projects;
• Generate market intelligence on shoppers, channels and customers, optimizing manual and operational processes to deliver efficiency gains;
• Translate data into business recommendations;
• Monitor ROI and productivity KPIs, proposing action plans to optimize results;
• Build strategic analyses and executive presentations that support commercial decisions;
• Manage merchandising tools, with daily tasks including promoter routing, execution surveys and collection of Perfect Store data;
• Maintain and update Power BI reports, identifying performance opportunities and addressing fixes with the technical team;
• Follow data projects within IT squads, working with cross-functional teams;
• Identify opportunities to simplify, automate and digitize processes, reducing manual work and increasing team productivity;
• Comply with sustainability, quality management, food safety, environmental and occupational health and safety requirements.

Trade Marketing Insights Analyst III

• Prestar suporte no processo de desenvolvimento de novos produtos e embalagens e elaborar apresentações internas sobre o conceito dos produtos desenvolvidos;
• Prestar suporte na elaboração e execução de iniciativas de comunicação e promoção do produto e da marca Isabela, envolvendo: campanhas, eventos, propaganda institucional, etc.;
• Levantar informações necessárias para a realização de estudos e pesquisas de mercado, com a finalidade de subsidiar as decisões estratégicas de marketing;
• Prestar o suporte de marketing necessário às atividades de apoio aos pontos de vendas;
• Analisar as planilhas de acompanhamento da verba de marketing, bem como as aprovações de serviços de terceiros e os respectivos lançamentos de notas fiscais;
• Cumprir os requisitos de sustentabilidade, gestão da qualidade, segurança de alimentos, meio ambiente e segurança e saúde ocupacional.

Analista de Marketing I – Massas

Administrative Assistant

• Executar a provisão e reversão de comissões de terceiros;
• Cadastrar e acompanhar as regras de contratos;
• Acompanhar e solicitar cálculos para distrato;
• Apurar e acompanhar a comissão de representantes (pagamentos e despesas);
• Recepcionar, tratar e solicitar prorrogações de pedidos no sistema;
• Apoiar a equipe de vendas em relação à carteira de pedidos (status do pedido);
• Efetuar o controle diário das vendas;
• Cumprir os requisitos de sustentabilidade, gestão da qualidade, segurança de alimentos, meio ambiente e segurança e saúde ocupacional.

Assistente Administrativo de Vendas

Analyst

• Conduções das reuniões de planejamento semanal de S&OE com as áreas comerciais e CS e industrial;
• Conduções das reuniões de demanda sensing com as áreas comerciais;
• Participação da colaboração do planejamento de longo prazo de demanda regional;
• Apoio nas revisões de portfolio e risco de shelf de itens de baixo giro;
• Conduções das reuniões de plano de ações para estoques de baixo giro;
• Preparação do material, estratificação e apresentação dos indicadores da área;
• Desenvolver relatórios de acompanhamento de vendas e desempenho do atendimento do S&OP;
• Acompanhamento da performance de vendas dos itens estratégicos e lançamentos.

Trade Marketing Specialist

HR Analyst I

Trade Marketing Insights Analyst III

Analista de Marketing I – Massas

Assistente Administrativo de Vendas

Analista de Planejamento – S&OE II