Trade Marketing Specialist

M. Dias Branco

Trade Marketing Specialist ensuring excellence in planning and execution of JBPs for M. Dias Branco.

Posted 7/25/2026full-timeSão Paulo • 🇧🇷 BrazilJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing Joint Business Plans (JBPs) while ensuring alignment with strategic objectives across channels and customers. Proficient in budget management, performance analysis, and training sales teams to enhance execution and visibility at the point of sale.

Highest-signal resume keywords

Joint Business Plan DevelopmentTrade Budget ManagementPerformance AnalysisSales Team TrainingMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Budget ManagementPerformance AnalysisTrade Plan DevelopmentPromotional Calendar ManagementROI EvaluationPost-Action AnalysisSales Channel AnalysisBrand ManagementVolume vs. Margin AnalysisGovernance of JBPs

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

NielsenScantechNeogridShopping Brasil

Certifications & Qualifications

Bachelor's DegreePostgraduate Degree

Industry Keywords

SalesMerchandisingDistributionTrade MarketingCustomer Engagement

About the role

Key responsibilities & impact

Ensure excellence and implementation of planning, regional deployment of JBPs and sell-out plans, connecting strategy (brand / category / channel) with operations (sales / merchandising / distribution) to accelerate distribution, visibility, correct pricing and activation.
Lead the development of Trade plans by customer, channel and region, coordinating with partner areas (Channel, Category, Marketing, RM and Sales) and ensuring alignment with the national plan.
Build and manage the quarterly plan per customer, including objectives, targets, promotional calendar, POS materials (MPDVs), KPIs and budget.
Drive and maintain formalized JBPs with priority customers, covering targets (DN/DP), commitments and a structured follow-up routine.
Prepare and conduct business reviews and internal and external presentations (monthly/quarterly), with performance analyses vs. JBP, recommendations and action plans.
Lead execution and activation at the point of sale, including promotional actions, visibility, store prioritization by channel/customer/cluster and field follow-up.
Manage Trade budgets by customer and initiative, ensuring governance, contracts, commitments, workflows with Legal/Finance/RM and ROI evaluation.
Perform post-action analyses, consolidating results, ROI, learnings and best practices for continuous improvement of plans.
Train sales teams and distributors, acting as a bridge between Channel, Category, Marketing, RM and Sales, ensuring strategic consistency in execution.

Requirements

What you’ll need

Bachelor's degree completed.
Postgraduate degree completed.
Advanced knowledge of Microsoft Office.
Experience in building and governing JBPs.
At least 6 months of experience in the area or related fields.
Desirable:
Experience with Nielsen, Scantech, Neogrid, Shopping Brasil; regional margin analysis; sales channels; brand management; volume vs. margin analyses.

Benefits

Comp & perks

Health plan with the option to include dependents under differentiated conditions.
Accessible dental plan with the option to include dependents under differentiated conditions.
Wellhub (formerly Gympass) for access to gyms, personal trainers and health apps.
Chronic disease support program.
Psychological counseling services.
Birthday day off: Celebrate your day in style!
Hybrid work*: Remote work up to two days per week.
Flexible hours*: Start time between 7:00 AM and 9:00 AM.
Extended paternity leave: 20 days to support the arrival of a new family member.
Hybrid model after maternity leave*: Initiative to ease the transition back to work for employees returning from maternity leave.
Guidance program for pregnant employees and for the baby’s first year of life.
Life insurance: Protection for you and your dependents.
Corporate University with continuous training programs aligned with the best learning methods.
Unpaid leave of up to 12 months: A break to focus on learning and professional development in your field.
Profit Sharing (PLR): Recognition for achieving established goals.
Private pension: Option to build long-term savings with company matching, tax incentives and withdrawal or future income options.
Basic food basket: Provided via electronic card.
Meals: On-site cafeteria or meal voucher (depending on the unit and role).
Transportation: Commute voucher or company shuttle (depending on the unit and role).
Exclusive discounts for you and your family: Benefits on products and services from partner companies, including universities, language courses, multi-brand stores, pharmacies, pet plans, eyewear and more!