Lunar Solar Group

Content Marketing Manager

• Build and manage the company’s content strategy aligned to pipeline goals and product marketing objectives.
• Develop content themes around eCommerce growth, retention, advertising, customer acquisition, analytics, attribution, AI, and operational efficiency
• Oversee cross-functional internal and external teams to ensure execution across relevant content marketing efforts.
• Maintain Lunar brand consistency and quality control across all digital experiences and marketing channels.
• Track content, website, and social media performance across traffic, engagement, conversion, and pipeline influence to provide comprehensive reports to leadership.
• Own editorial calendars across case studies, newsletters, webinars, social media, etc.
• Maintain website content including landing pages, blog posts, and case studies.
• Collaborate with leadership and internal subject matter experts to build authentic executive and brand presence across LinkedIn and X.
• Oversee lead and merchant lifecycle marketing via newsletter and automation strategy.
• Drive the cross-functional development of lead magnets that might include benchmark reports, strategy guides, calculators, and webinar content.
• Interview customers, partners, and internal stakeholders to create compelling case studies and success stories.
• Develop an in-depth knowledge of Lunar’s service and technology solutions, and turn technical insights into engaging content across the marketing mix.
• Work closely with product (SuperOrbital and DTR Labs) and sales teams to translate technical capabilities into clear value propositions.
• Support product launches with messaging, positioning, launch content, and sales collateral.
• Collaborate with cross-functional teams to maintain accurate VoC documentation of all customer personas to develop tailored content based on industry and use cases.

Senior Manager, Content Marketing

Copywriter

• Write, review, and refine approximately 100 emails per week across a portfolio of Enkore clients with minimal oversight using our custom AI copywriting agents
• Write SMS copy that complements email campaigns, maintaining consistent brand voice across both channels
• Manage rounds of revisions for high-touch clients, incorporating feedback efficiently while maintaining brand integrity
• Configure, fine-tune, and align AI copy agents to each client's unique tone, voice, and messaging needs
• Ensure copy agent outputs meet brand standards - catching gaps, inconsistencies, or off-brand messaging
• Maintain a deep understanding of each client's audience, competitive landscape, and voice
• Communicate proactively with internal teams to flag bottlenecks, manage deadlines, and keep workflow on track
• Uphold quality standards across all deliverables

Senior Copywriter – Maternity Leave Coverage

Performance Marketing

• Define and execute the long-term vision for the Paid Social division, ensuring alignment with agency goals and client objectives.
• Identify opportunities to transform operations, processes, and client offerings to drive scalable growth.
• Partner with other department leaders on cross-functional initiatives to maximize client and agency impact.
• Manage and mentor a team, guiding strategy, leadership, and performance management.
• Build frameworks for leadership development, talent growth, and succession planning.
• Oversee talent acquisition and retention strategies to attract and retain top performers.
• Ensure clients achieve transformative results through strategic guidance and proactive problem-solving.
• Collaborate with internal teams to address client challenges and provide integrated solutions.
• Lead initiatives to advance measurement, reporting, and performance optimization.
• Stay ahead of industry trends and emerging platforms to maintain Paid Social excellence. Foster alignment, transparency, and knowledge sharing across departments.

Director, Paid Social

• Lead SEM strategy, performance, and manage a portfolio of DTC and ecommerce clients.
• Oversee end-to-end planning, execution, and optimization of paid search initiatives.
• Demonstrate expertise in media buying, reporting on campaign performance.
• Monitor and report on key performance metrics.
• Facilitate successful onboarding of new clients.
• Build and maintain strong client relationships.
• Identify opportunities and support upselling additional marketing channels.

Manager, Paid Search

Manager

• Lead programmatic strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
• Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing roadmaps, and proactive problem-solving.
• Translate high-level growth objectives into actionable programmatic strategies across DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.).
• Drive advanced media buying decisions, including campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation.
• Apply advanced targeting, dynamic creative strategies, and emerging platform capabilities to improve performance outcomes.
• Leverage AI tools and automation to improve campaign efficiency, scalability, and effectiveness.
• Partner cross-functionally with analytics, creative, and account teams to align programmatic efforts with broader business objectives.
• Mentor and support Managers, Senior Analysts, and Analysts through guidance on execution, troubleshooting, and strategic development.
• Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels.
• Guide measurement strategy in partnership with analytics teams, including attribution modeling, testing frameworks, and performance interpretation.
• Ensure adherence to brand safety, viewability, and ad verification standards.
• Support onboarding of new clients through audits, strategic recommendations, and transition planning.
• Contribute to team-level initiatives including playbooks, best practices, training, and process improvements.
• Identify opportunities to improve workflows, reporting standards, and overall operational efficiency.
• Stay current on industry trends, emerging technologies, and programmatic best practices.

Senior Manager, Content Marketing

Senior Copywriter – Maternity Leave Coverage

Director, Paid Social

Manager, Paid Search

Senior Manager – Programmatic