Director, Paid Search

Lunar Solar Group

Director of Paid Search leading SEM strategy and performance for DTC ecommerce clients. Overseeing paid search initiatives and team development with a focus on data-driven strategies.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesLead💰 $110,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Lead SEM strategy, performance, and team development across a portfolio of DTC and ecommerce clients.
Oversee end-to-end planning, execution, and optimization of paid search initiatives across Google Ads, Microsoft Ads, and emerging platforms.
Monitor and report on key performance metrics, including conversion rates, CPA, and ROAS.
Facilitate successful onboarding of new clients, developing initial digital marketing strategies.
Build and maintain strong client relationships and contribute to business development efforts.
Manage a full team of direct reports at various levels, fostering a positive environment.

Requirements

What you’ll need

5+ years of in-platform experience with Google Ads.
Experience working with DTC/ecommerce businesses is required
Experience managing and optimizing product feeds
Strong strategic thinking skills with the ability to develop and implement innovative digital marketing strategies.
Advanced analytical skills with the ability to interpret large data sets and provide actionable insights.
Excellent communication skills, both verbal and written, with the ability to present complex information clearly and persuasively.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Flexible work arrangements

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsMicrosoft Adspaid search optimizationconversion rate optimizationcost per acquisition (CPA)return on ad spend (ROAS)data analysisproduct feed managementdigital marketing strategyperformance metrics

Soft Skills

strategic thinkinganalytical skillscommunication skillsclient relationship managementteam developmentbusiness developmentpositive environment fosteringpresentation skills