Senior Manager, Paid Social, DTC

Lunar Solar Group

Senior Manager overseeing paid social strategies and client performance for DTC brands at a growth-focused agency. Collaborating with teams and mentoring junior members in a dynamic environment.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Lead paid social strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing plans, and proactive problem-solving.
Translate high-level growth goals into actionable paid social plans across channels such as Meta, Instagram, TikTok, Pinterest, Snapchat, and other relevant platforms.
Drive advanced media buying decisions, including campaign structure, audience strategy, measurement approach, testing priorities, and budget allocation.
Partner cross-functionally with creative, analytics, strategy, and account teams to ensure paid social efforts align with broader business objectives.
Mentor and support Managers, Senior Analysts, and Analysts by providing guidance on execution, performance analysis, and strategic thinking.
Help improve team operations by identifying opportunities to strengthen workflows, reporting standards, QA practices, and client delivery processes.
Support onboarding of new clients by shaping initial channel strategies, account audits, and transition plans.
Contribute to department-level initiatives, including playbooks, best practices, training, and process documentation.
Stay current on platform changes, market trends, and emerging opportunities to strengthen client performance and team knowledge.

Requirements

What you’ll need

4–6+ years of professional experience in paid social, digital marketing, or performance marketing, ideally within an agency environment.
2+ years of professional experience managing and scaling paid social campaigns for DTC and/or e-commerce brands.
Proven ability to independently manage larger or more complex client relationships with limited oversight.
Demonstrated experience mentoring junior team members and helping raise the quality of work across a team.
Deep knowledge of platform strategy, campaign setup, testing frameworks, reporting, and performance optimization.
Strong analytical skills, including the ability to interpret performance data, identify opportunities, and make data-informed recommendations.
Excellent verbal and written communication skills, with the ability to clearly present insights and recommendations to both clients and internal stakeholders.
Strong understanding of how creative strategy impacts paid social performance, with the ability to advise on testing directions and iteration opportunities.
Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
Prior people management experience is a plus, but not required.

Benefits

Comp & perks

Competitive salary.
Comprehensive health, dental, and vision insurance.
Flexible work hours and remote work options.
Professional development and training opportunities.
Inclusive and supportive work environment that values creativity and innovation.
401k with match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social strategymedia buyingcampaign structureaudience strategyperformance optimizationtesting frameworksreportingdata analysisbudget allocationaccount audits

Soft Skills

client communicationmentoringproblem-solvingcollaborationanalytical skillsattention to detailproactivesolutions-orientedstrategic thinkingverbal and written communication