Senior Associate, Segment Marketing
Humana
Field Marketing Manager
Lookout
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $108,000 - $149,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Drive pipeline through events: Lead the charge on US Enterprise and Public Sector field events, including strategic presence at tradeshows and executive-level engagements. From planning to post-event follow-up, you’ll make every touchpoint count.
- Develop regional GTM strategy: Align with sales leadership to define regional objectives and build marketing plans that support account-level and territory-level goals.
- Orchestrate cross-functional execution: Collaborate with sales, partner, product marketing, and demand gen teams to ensure unified messaging and flawless execution.
- Create tailored ABM programs: Build bespoke experiences for strategic accounts—executive dinners, roundtables, and industry workshops—that align to sales priorities and deal cycles.
- Manage budgets and measure impact: Own your budget and drive accountability by tracking event ROI, pipeline influence, and lead-to-opportunity conversion metrics.
- Optimize field readiness: Ensure the sales and partner teams have the right content, tools, and follow-up strategies to maximize the impact of every marketing engagement.
Requirements
- 5–7+ years of field marketing experience in B2B tech—preferably in cybersecurity or enterprise SaaS.
- Demonstrated ability to own and execute end-to-end field marketing programs, especially in-person events with complex stakeholder involvement.
- Strategic mindset with hands-on execution chops—you’re just as comfortable building the plan as you are rolling up your sleeves to run it.
- Familiarity with partner ecosystems and co-marketing programs.
- Expertise in Salesforce, marketing automation tools (Marketo preferred), and campaign attribution/reporting.
- Excellent communicator who can align stakeholders and inspire action across teams.
- Self-starter with a bias for action, highly organized, and able to thrive in a dynamic environment.
Benefits
- base + bonus + equity + benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
field marketingB2B marketingevent managementaccount-based marketing (ABM)campaign attributionlead-to-opportunity conversionbudget managementpipeline influencestakeholder engagementstrategic planning
Soft skills
excellent communicationorganizational skillsself-starterstrategic mindsetcollaborationinspiring actionadaptabilityexecutionattention to detailbias for action
