Senior Associate, Segment Marketing
Humana
Principal, Marketing Strategy – Rx
Humana
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois, Kentucky, Massachusetts, Montana, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $138,900 - $191,000 per year
Job Level
Lead
About the role
- Build comprehensive marketing strategies and customer journeys for pharmacy marketing initiatives; provide ongoing performance updates to leadership
- Lead annual and quarterly marketing planning cycles to drive overall business growth
- Develop and execute long-term strategic plans that align with organizational goals and priorities
- Track and optimize performance metrics throughout the marketing funnel
- Design and implement learning agendas and pharmacy customer research programs
- Create audience guides and messaging frameworks using insights from customer research, ensuring all communications are audience-targeted and outcomes-driven
- Manage and orchestrate customer-facing marketing and communications across CenterWell Pharmacy (CWP) lines of business
- Foster cross-functional alignment and support for strategic marketing needs across all CWP business segments
- Establish and nurture business alignment and collaboration plans to elevate CenterWell Pharmacy’s brand presence and accelerate growth
- Provide strategic direction to go-to-market teams, ensuring effective integration of marketing campaigns with broader business goals
- Utilize customer insights, competitive analytics, and market trends to inform and refine marketing strategies that support acquisition and retention
- Define and communicate clear marketing objectives, developing strategies to engage new and existing customers
- Oversee channel, messaging, and content strategies to ensure consistency with organizational and customer priorities
- Partner with consumer insights and segmentation teams to define personas, customer journeys, and target high-value audience segments
- Apply data analytics to optimize targeting, timing, and messaging for each campaign
- Share actionable insights in accessible formats, enabling fast and confident activation by teams
- Develop and maintain a robust library of core messaging architecture and value propositions
- Champion test-and-learn approaches and drive continuous improvement through data-backed hypotheses and post-campaign optimization
- Proactively identify new opportunities and champion innovative approaches to solving complex marketing problems
- Responsible for preparing high-impact presentations and developing strategic talking points for executive leadership, ensuring clear, compelling, and aligned communication of key initiatives and priorities
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 10+ years of progressive experience in marketing strategy, with a strong background in both strategic planning and execution
- Demonstrated success leading large-scale marketing initiatives across direct-to-consumer (DTC) and business-to-business (B2B) segments
- Experience in healthcare or pharmacy marketing, with a deep understanding of regulatory considerations and patient engagement strategies
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies
- Excellent communication and presentation skills, with experience preparing executive-level materials and strategic roadmaps
- Strong project management and business relationship capabilities; proven ability to set priorities and manage multiple long-term projects
- Highly detail-oriented with robust strategic thinking and organizational skills
- Demonstrated independent judgment and effective decision-making abilities
- Proven commitment to continuous improvement and innovation within growth-focused environments
- Track record of upholding organizational values and contributing positively to workplace culture
- Demonstrated ability to influence senior stakeholders and drive alignment across enterprise functions
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydata analyticscustomer journey mappingperformance metrics optimizationaudience targetingcompetitive analyticsmessaging frameworksproject managementstrategic planningcampaign execution
Soft skills
communication skillspresentation skillsstrategic thinkingorganizational skillsdecision-makingrelationship managementdetail-orientedinnovationinfluencecollaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications
