Senior Associate, Engagement Marketing
Humana
Senior Associate, Segment Marketing
Humana
full-time
Posted on:
Location Type: Remote
Location: Remote • Kentucky • 🇺🇸 United States
Visit company websiteSalary
💰 $86,300 - $118,700 per year
Job Level
Senior
About the role
- Support go-to-market planning for products and segments, helping to educate and enable agents to grow their book of business
- Assist in the creation and management of agent-facing marketing assets, including brochures, sales kits, training materials, and digital content
- Contribute to the development of creative tools and resources that drive agent engagement and support business objectives
- Collaborate with sales enablement platform owners to implement content strategies across enablement technologies
- Help evolve agent communications through segmented campaign strategies and new platform capabilities
- Coordinate with sales, operations, and marketing teams to ensure alignment on plans and execution
- Apply marketing expertise and performance insights to improve engagement across channels and formats
- Partner with product and compliance teams to ensure marketing materials meet regulatory standards
- Leverage voice-of-the-customer feedback and performance data to support continuous improvement
- Assist in tracking campaign performance and reporting results to key stakeholders
- Demonstrate Humana’s values and support new ways of working through collaboration and initiative
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- 5 or more years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries
- Experience supporting sales organizations with marketing strategy and execution
- Strong writing, communication, and project management skills
- Experience working with sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)
- Ability to simplify complex topics and contribute to strategic storytelling
- Collaborative mindset with strong attention to detail and creative thinking
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingmarketing strategycampaign performance trackingcontent strategyproject managementcreative tools developmentagent engagementregulatory compliance
Soft skills
strong writingcommunicationcollaborative mindsetattention to detailcreative thinkinginitiativestrategic storytelling
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications
