Senior Manager, Enterprise Marketing
Galileo
Senior Associate, Engagement Marketing
Humana
full-time
Posted on:
Location Type: Remote
Location: Remote • Kentucky • 🇺🇸 United States
Visit company websiteSalary
💰 $86,300 - $118,700 per year
Job Level
Senior
About the role
- Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
- Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
- Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
- Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
- Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
- Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
- Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
- Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
- Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
- Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
- Proven ability to manage multiple projects simultaneously with strong attention to detail.
- Hands-on experience with CRM platforms and marketing automation tools.
- Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.
- Experience in healthcare, insurance, senior services, or other regulated industries (preferred).
- Familiarity with agile marketing methodologies and cross-functional team collaboration (preferred).
- Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega (preferred).
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel campaignstest-and-learn strategiesdata-driven insightsjourney mappingpersonalizationNBA logiccampaign performance analysisagile methodologiesproject managementmarketing strategies
Soft skills
attention to detailcollaborationcommunicationanalytical mindsetproject managementstrategic decision-makingmember advocacyfeedback integrationperformance trackingproblem-solving
