Humana

Senior Associate, Engagement Marketing

Humana

full-time

Posted on:

Location Type: Remote

Location: Remote • Kentucky • 🇺🇸 United States

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Salary

💰 $86,300 - $118,700 per year

Job Level

Senior

About the role

  • Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
  • Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
  • Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
  • Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
  • Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
  • Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
  • Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
  • Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
  • Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
  • Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
  • Proven ability to manage multiple projects simultaneously with strong attention to detail.
  • Hands-on experience with CRM platforms and marketing automation tools.
  • Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.
  • Experience in healthcare, insurance, senior services, or other regulated industries (preferred).
  • Familiarity with agile marketing methodologies and cross-functional team collaboration (preferred).
  • Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega (preferred).
Benefits
  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
multi-channel campaignstest-and-learn strategiesdata-driven insightsjourney mappingpersonalizationNBA logiccampaign performance analysisagile methodologiesproject managementmarketing strategies
Soft skills
attention to detailcollaborationcommunicationanalytical mindsetproject managementstrategic decision-makingmember advocacyfeedback integrationperformance trackingproblem-solving