Lookout

Marketing

• Drive pipeline through events: Lead the charge on US Enterprise and Public Sector field events, including strategic presence at tradeshows and executive-level engagements. From planning to post-event follow-up, you’ll make every touchpoint count.
• Develop regional GTM strategy: Align with sales leadership to define regional objectives and build marketing plans that support account-level and territory-level goals.
• Orchestrate cross-functional execution: Collaborate with sales, partner, product marketing, and demand gen teams to ensure unified messaging and flawless execution.
• Create tailored ABM programs: Build bespoke experiences for strategic accounts—executive dinners, roundtables, and industry workshops—that align to sales priorities and deal cycles.
• Manage budgets and measure impact: Own your budget and drive accountability by tracking event ROI, pipeline influence, and lead-to-opportunity conversion metrics.
• Optimize field readiness: Ensure the sales and partner teams have the right content, tools, and follow-up strategies to maximize the impact of every marketing engagement.

Field Marketing Manager

• Own Regional GTM Strategy
• Translate global priorities into an actionable regional marketing plan aligned with EMEA revenue targets and account strategies.
• Partner with sales leadership to shape territory-level plans, integrating events, ABM, partner marketing, and digital tactics for maximum pipeline impact.
• Drive Pipeline and Influence
• Lead integrated campaigns that connect thought leadership, executive engagement, and field activation.
• Measure performance by pipeline contribution, conversion velocity, and ROI—not just leads or attendance.
• Lead Regional Event & Experience Strategy
• Oversee the regional event portfolio—from anchor conferences (e.g., it-SA, Les Assises) to bespoke executive programs and customer roundtables.
• Ensure every engagement ladders up to strategic objectives, deepens relationships, and advances active opportunities.
• Orchestrate Cross-Functional Alignment
• Act as the connective tissue between marketing, sales, channel, and customer success to ensure unified messaging and seamless execution.
• Influence global campaign design by bringing field insights and regional buyer intelligence to HQ.
• Accelerate Partner Co-Marketing
• Build joint go-to-market programs with key distributors, resellers, and technology partners to amplify reach and drive shared pipeline.
• Own Measurement and Optimization
• Manage regional budgets, pipeline attribution, and marketing performance metrics with rigor.
• Continuously refine tactics based on data and field feedback to increase ROI and sales efficiency.

EMEA Marketing Lead

• Own Regional GTM Strategy
• Drive Pipeline and Influence
• Lead Regional Event & Experience Strategy
• Orchestrate Cross-Functional Alignment
• Accelerate Partner Co-Marketing
• Own Measurement and Optimization