Liquid Web

VP of Sales

Liquid Web

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Develop and execute the go-to-market strategy across customer segments, balancing growth from new logos and expansion in the installed base.
  • Build, manage, and coach a high-performing team of Sales Directors who oversee Account Managers and New Logo Account Executives.
  • Own and optimize the sales funnel, from lead generation to conversion and retention, ensuring efficient use of resources and maximizing ROI.
  • Implement structured, repeatable processes for lead follow-up, account prioritization, upsell/cross-sell plays, and pipeline management.
  • Partner with marketing, channel, product, customer success, and finance to align strategy, messaging, and execution.
  • Use CRM and sales tools (Salesforce, HubSpot, Outreach, 6sense, etc.) to measure pipeline health, forecast accurately, and optimize team performance.
  • Stay on top of industry trends, customer needs, and competitive dynamics to refine positioning and sales approaches and provide feedback back to the product team.
  • Recruit, train, and mentor sales leaders and reps; foster a culture of accountability, collaboration, and continuous improvement.
  • Establish clear KPIs and performance metrics, using data-driven insights to continuously optimize sales strategies.
  • Act as a key member of the leadership team, driving the business forward, reporting progress, challenges, and opportunities directly to the Chief Growth Officer and executive team.
  • Represent the company at industry events, conferences, and networking opportunities to enhance brand reputation and establish thought leadership.
  • Travel as required.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field
  • 10+ years of proven sales leadership experience
  • Proven track record of building and scaling sales teams, achieving and exceeding revenue targets
  • Proven ability to negotiate successfully and close complex contracts
  • Strong understanding of web hosting services (shared, VPS, dedicated, cloud hosting, managed hosting) and market dynamics
  • Great negotiating skills with the ability to influence people at all levels
  • Thrives in a team environment and has a history in developing trusted relationships
  • Proficiency with CRM tools, sales automation, and analytics tools
  • Excellent leadership and relationship management skills.
Benefits
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales leadershipnegotiationsales funnel optimizationlead generationaccount prioritizationupsellcross-selldata-driven insightsKPI establishmentpipeline management
Soft skills
team managementcoachingcollaborationaccountabilityrelationship managementinfluencecontinuous improvementcommunicationmentoringstrategic thinking
Certifications
Bachelor's degree in BusinessBachelor's degree in Marketing
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