Lilo Social

Growth Marketing

• Serve as the primary strategic partner and day-to-day contact for an assigned portfolio of ecommerce clients, maintaining trusted advisor relationships
• Lead weekly client strategy sessions, presenting performance insights, growth opportunities, and strategic recommendations with clarity and confidence
• Develop and maintain comprehensive growth strategies that span the entire customer lifecycle, from acquisition through retention
• Monitor daily account performance and pacing against revenue targets, proactively identifying areas requiring adjustment or optimization
• Lead and mentor a pod of specialized marketers (media buyers, retention specialists, creative strategists), setting clear objectives and fostering professional growth
• Conduct deep-dive analyses of client businesses to identify growth constraints, competitive advantages, and expansion opportunities
• Collaborate with your pod to establish weekly priorities and strategic initiatives aligned with quarterly and annual growth targets
• Translate complex marketing performance into clear, actionable insights that inform client decision-making and resource allocation
• Manage project timelines and deliverables across multiple workstreams, ensuring consistent execution and follow-through
• Anticipate client needs and proactively develop solutions before issues escalate, maintaining a calm and solution-oriented approach
• Partner with internal teams across departments to leverage agency expertise and resources for client benefit
• Track and report on key performance indicators including ROAS, CAC, LTV, revenue attribution, and efficiency metrics across paid media, email, and SMS channels

Growth Lead

Creative Strategist

• Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies
• Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas
• Create world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteria
• Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts
• Build UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution
• Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives
• Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks
• Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates
• Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients
• Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities
• Lead copy across paid ads for in-ad copy and headline variations that drive engagement and conversions

Project Manager

• Manage project timelines and deliverables across multiple client accounts simultaneously
• Coordinate between creative, media buying, retention, and account teams to allocate resources effectively
• Organize weekly client meeting agendas, take detailed notes, and create actionable task lists from meeting outcomes
• Create and assign Asana tasks for internal teams based on client requests and monthly retainer deliverables
• Track creative production pipelines and monitor asset status from brief through completion
• Build and maintain SOPs for internal processes, organized in Notion
• Set up and manage client project management tools including Google Drive, Asana, Slack, and creative proofing platforms
• Lead internal team standups and coordinate cross-functional project kickoffs
• Handle client onboarding processes and schedule kick-off calls with appropriate stakeholders
• Identify workflow bottlenecks and proactively implement process improvements
• Maintain comprehensive documentation of scope of work for each client account
• Keep all project stakeholders aligned and informed to ensure client retention and satisfaction

Senior Project Manager

Graphics Designer

• Design email templates using Klaviyo's drag-and-drop builder and custom HTML/CSS when needed
• Create campaign emails, automated flow templates, and promotional designs aligned with client brand guidelines
• Develop mobile-first email designs that render flawlessly across email clients and devices
• Collaborate with retention strategists and copywriters to bring campaign concepts to life
• Iterate quickly on email designs based on performance data and A/B test results
• Maintain organized design systems and asset libraries for each client account
• Build reusable email modules and components that streamline production
• Ensure all emails meet accessibility standards and deliverability best practices
• Stay current on email design trends, platform updates, and industry innovations
• Execute QA testing across multiple email clients before campaign launches
• Support the team with design feedback and contribute to internal design standards
• Manage multiple client accounts with varying design needs and brand aesthetics

Email Graphic Designer

Designer

• Design high-performing static graphics for Meta ad campaigns across feed, stories, and reels formats
• Create conversion-focused landing pages that align with ad messaging and drive customer action
• Execute on creative briefs provided by strategists, translating concepts into visually compelling designs
• Iterate quickly based on performance data, A/B test results, and stakeholder feedback
• Maintain brand consistency and visual standards across multiple client accounts simultaneously
• Design mobile-first experiences optimized for Meta's platform specifications and best practices
• Organize and manage design files, asset libraries, and version control using established naming conventions
• Collaborate with media buyers to understand campaign objectives and creative testing priorities
• Stay current on Meta platform trends, ad formats, and direct response design principles
• Produce landing page designs that integrate seamlessly with existing brand systems and conversion frameworks
• Participate in creative reviews and provide design rationale grounded in performance marketing principles
• Adapt existing creative concepts into new formats, sizes, and placements efficiently

Digital Designer

Video Editor

• Edit high-performing video ads for paid social campaigns across Meta, TikTok, Instagram Reels, and YouTube Shorts
• Execute on creative briefs and storyboards developed by creative strategists
• Add motion graphics, text overlays, captions, and effects to enhance video storytelling and performance
• Work with raw UGC footage and branded content to create attention-grabbing, under-15-second video ads
• Iterate quickly on video concepts based on performance data and feedback from media buyers
• Maintain brand consistency across multiple client accounts while adapting to different brand voices
• Organize and manage video assets, project files, and creative libraries across all client accounts
• Stay current on platform trends, best practices, and format specifications for TikTok, Instagram Reels, and Meta
• Collaborate with creative strategists on video concepts and provide input on creative direction
• Conduct research on competitor ads and trending content to inform video creative approaches
• Pull and optimize stills from videos for ad thumbnails and static creative variations
• Participate in weekly design team meetings and collaborate with designers and fellow video editors