Lilo Social

Growth Lead

Lilo Social

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Serve as the primary strategic partner and day-to-day contact for an assigned portfolio of ecommerce clients, maintaining trusted advisor relationships
  • Lead weekly client strategy sessions, presenting performance insights, growth opportunities, and strategic recommendations with clarity and confidence
  • Develop and maintain comprehensive growth strategies that span the entire customer lifecycle, from acquisition through retention
  • Monitor daily account performance and pacing against revenue targets, proactively identifying areas requiring adjustment or optimization
  • Lead and mentor a pod of specialized marketers (media buyers, retention specialists, creative strategists), setting clear objectives and fostering professional growth
  • Conduct deep-dive analyses of client businesses to identify growth constraints, competitive advantages, and expansion opportunities
  • Collaborate with your pod to establish weekly priorities and strategic initiatives aligned with quarterly and annual growth targets
  • Translate complex marketing performance into clear, actionable insights that inform client decision-making and resource allocation
  • Manage project timelines and deliverables across multiple workstreams, ensuring consistent execution and follow-through
  • Anticipate client needs and proactively develop solutions before issues escalate, maintaining a calm and solution-oriented approach
  • Partner with internal teams across departments to leverage agency expertise and resources for client benefit
  • Track and report on key performance indicators including ROAS, CAC, LTV, revenue attribution, and efficiency metrics across paid media, email, and SMS channels

Requirements

  • 5+ years of experience in ecommerce growth marketing with a proven track record of scaling direct-to-consumer businesses
  • Demonstrated experience developing holistic growth strategies that integrate paid acquisition (social and search), email marketing, SMS, and conversion optimization
  • History of managing advertising budgets exceeding $100,000 per month across Meta, Google Ads, and/or TikTok platforms
  • Strong expertise in email and SMS marketing strategy, including lifecycle program development and retention optimization
  • Minimum 2 years of experience leading teams or managing cross-functional projects with multiple stakeholders
  • Expert proficiency with core ecommerce marketing platforms including Shopify, Meta Ads Manager, Google Analytics, Klaviyo, and Google Ads
  • Advanced analytical skills with the ability to synthesize data from multiple sources into strategic recommendations
  • Exceptional written and verbal communication skills, with the ability to present complex information clearly to diverse audiences
  • High emotional intelligence, including demonstrated ability to build trust, manage expectations, and navigate difficult conversations.
Benefits
  • 401(k) Retirement Plan : Fully customizable 401(k) with up to 4% company match
  • Comprehensive Health Coverage : Fully-covered medical, dental, and vision insurance
  • Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
  • Wellness Benefits : Complimentary Headspace subscription and fitness stipend
  • Fully Remote : Work from anywhere with flexible hours and a distributed team culture
  • Technology Supplied : Equipped with the latest laptop and necessary tools for success
  • Professional Development : Opportunities for growth, training, and expanded responsibilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecommerce growth marketinggrowth strategiespaid acquisitionemail marketingSMS marketingconversion optimizationanalytical skillsdata synthesisperformance insightsrevenue attribution
Soft Skills
leadershipcommunicationstrategic thinkingproblem-solvingteam managementrelationship buildingtrust managementexpectation managementsolution-oriented approachcalm under pressure