Lilo Social

Digital Designer

Lilo Social

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Design high-performing static graphics for Meta ad campaigns across feed, stories, and reels formats
  • Create conversion-focused landing pages that align with ad messaging and drive customer action
  • Execute on creative briefs provided by strategists, translating concepts into visually compelling designs
  • Iterate quickly based on performance data, A/B test results, and stakeholder feedback
  • Maintain brand consistency and visual standards across multiple client accounts simultaneously
  • Design mobile-first experiences optimized for Meta's platform specifications and best practices
  • Organize and manage design files, asset libraries, and version control using established naming conventions
  • Collaborate with media buyers to understand campaign objectives and creative testing priorities
  • Stay current on Meta platform trends, ad formats, and direct response design principles
  • Produce landing page designs that integrate seamlessly with existing brand systems and conversion frameworks
  • Participate in creative reviews and provide design rationale grounded in performance marketing principles
  • Adapt existing creative concepts into new formats, sizes, and placements efficiently

Requirements

  • 3-4 years of design experience in performance marketing, advertising, or DTC ecommerce
  • Expert proficiency in Figma for design collaboration and file organization
  • Strong command of Adobe Creative Suite (Photoshop and Illustrator)
  • Portfolio demonstrating direct response creative and performance-focused design work
  • Proven experience designing ads specifically for Meta (Facebook and Instagram)
  • Understanding of mobile-first design principles and responsive layout techniques
  • Demonstrated ability to iterate quickly while maintaining high quality standards
  • Experience designing landing pages with conversion rate optimization in mind
  • Organized approach to file management with attention to naming conventions and version control
  • Comfort working with performance feedback and data-driven design decisions
  • Strong communication skills and ability to articulate design decisions
  • Self-starter mentality with ability to manage multiple client accounts and deadlines
  • Nice to Have Motion graphics or animation skills with proficiency in After Effects or similar tools
  • Experience with landing page builders (Unbounce, Instapage, Replo, Shogun)
  • HTML/CSS knowledge for basic landing page customization
  • Understanding of Meta Ads Manager and campaign performance metrics
  • Experience working in an agency environment with multiple simultaneous client accounts
  • Familiarity with Shopify and ecommerce product page design
  • Knowledge of direct response copywriting principles and how they inform design hierarchy
  • Experience designing for additional platforms (TikTok, Google Display, YouTube)
Benefits
  • Fully Remote : Work from anywhere with flexible hours and a distributed team culture
  • Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
FigmaAdobe Creative SuitePhotoshopIllustratorHTMLCSSlanding page designconversion rate optimizationmotion graphicsanimation
Soft Skills
strong communication skillsself-starter mentalityability to manage multiple client accountsattention to detailability to iterate quicklyarticulate design decisionsorganized approach to file managementcomfort with performance feedbackcollaborationadaptability