
Digital Designer
Lilo Social
full-time
Posted on:
Location Type: Remote
Location: Mexico
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About the role
- Design high-performing static graphics for Meta ad campaigns across feed, stories, and reels formats
- Create conversion-focused landing pages that align with ad messaging and drive customer action
- Execute on creative briefs provided by strategists, translating concepts into visually compelling designs
- Iterate quickly based on performance data, A/B test results, and stakeholder feedback
- Maintain brand consistency and visual standards across multiple client accounts simultaneously
- Design mobile-first experiences optimized for Meta's platform specifications and best practices
- Organize and manage design files, asset libraries, and version control using established naming conventions
- Collaborate with media buyers to understand campaign objectives and creative testing priorities
- Stay current on Meta platform trends, ad formats, and direct response design principles
- Produce landing page designs that integrate seamlessly with existing brand systems and conversion frameworks
- Participate in creative reviews and provide design rationale grounded in performance marketing principles
- Adapt existing creative concepts into new formats, sizes, and placements efficiently
Requirements
- 3-4 years of design experience in performance marketing, advertising, or DTC ecommerce
- Expert proficiency in Figma for design collaboration and file organization
- Strong command of Adobe Creative Suite (Photoshop and Illustrator)
- Portfolio demonstrating direct response creative and performance-focused design work
- Proven experience designing ads specifically for Meta (Facebook and Instagram)
- Understanding of mobile-first design principles and responsive layout techniques
- Demonstrated ability to iterate quickly while maintaining high quality standards
- Experience designing landing pages with conversion rate optimization in mind
- Organized approach to file management with attention to naming conventions and version control
- Comfort working with performance feedback and data-driven design decisions
- Strong communication skills and ability to articulate design decisions
- Self-starter mentality with ability to manage multiple client accounts and deadlines
Benefits
- Fully Remote : Work from anywhere with flexible hours and a distributed team culture
- Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
design experienceperformance marketinglanding page designconversion rate optimizationmobile-first designresponsive layout techniquesA/B testingvisual designdirect response creativefile management
Soft Skills
strong communication skillsself-starter mentalityability to manage multiple accountsattention to detailability to iterate quicklycollaborationarticulation of design decisionsorganizational skillsadaptabilitystakeholder feedback responsiveness