Lilo Social

Creative Strategist

Lilo Social

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $65,000 - $70,000 per year

About the role

  • Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies
  • Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas
  • Create world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteria
  • Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts
  • Build UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution
  • Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives
  • Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks
  • Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates
  • Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients
  • Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities
  • Lead copy across paid ads for in-ad copy and headline variations that drive engagement and conversions

Requirements

  • 1-2 years of experience in ecommerce or performance marketing with strong preference for direct-to-consumer brand experience
  • Proven track record of paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred)
  • Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis
  • Experience working with design and video teams from brief development through execution to iteration, with ability to provide clear, actionable creative direction
  • Data-fluent approach with comfort using performance metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend to make decisions and guide priorities
  • Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance
  • Excellent copywriting skills across multiple formats including hooks, scripts, ad copy, and landing pages with proven ability to write persuasive, conversion-focused content
  • Highly organized with strong attention to detail, quality control processes, and ability to manage multiple clients and deadlines simultaneously
  • Proficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools including Slack, Asana, or Notion
Benefits
  • 401(k) Retirement Plan : Fully customizable 401(k) with up to 4% company match
  • Comprehensive Health Coverage : Fully-covered medical, dental, and vision insurance
  • Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
  • Wellness Benefits : Complimentary Headspace subscription and fitness stipend
  • Fully Remote : Work from anywhere with flexible hours and a distributed team culture
  • Technology Supplied : Equipped with the latest laptop and necessary tools for success
  • Professional Development : Opportunities for growth, training, and expanded responsibilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative testing methodologyhypothesis developmentstructured testing frameworksperformance analysiscopywritingconversion rate optimizationcustomer psychologymarketing funnelsstorytelling principlesperformance metrics
Soft Skills
attention to detailorganizational skillscommunication skillscollaborationcreative directionproject managementdata fluencystrategic thinkingproblem-solvingtime management