Lightspeed Systems

Senior Campaign Director

Lightspeed Systems

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • 🇺🇸 United States

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Job Level

Senior

About the role

  • Build and run multichannel campaigns that break through the noise—email, ads, social, webinars, nurture sequences, and more
  • Keep prospects engaged with always-on nurture programs and timely offers and communications that hit while the iron’s hot
  • Create standout webinars: concept, promote, and orchestrate virtual events people actually want to attend—and that keep Lightspeed top of mind long after the session ends
  • Lead BDRs to follow up on warm leads and identify new prospects with smart, meaningful outbound
  • Collaborate to win: partner with product marketing to nail campaign messaging and positioning and with sales to create campaigns that drive results
  • Write with impact: craft campaign copy and email sequences that get opened, clicked, and acted on
  • Leverage AI for results: use AI tools to surface insights, spot opportunities, and refine campaigns for maximum performance
  • Execute flawlessly: manage multiple campaigns at once, ensuring they launch on time, meet quality standards, and deliver measurable KPIs
  • Test, learn, repeat: stay on top of performance data and emerging trends; double down on what works, kill what doesn’t, and share learnings with the team

Requirements

  • Experience in demand generation or campaign management
  • Proven ability to plan and execute campaigns that deliver results across the full funnel
  • Experience creating nurture streams that keep prospects engaged until they’re ready to buy
  • Strong collaboration skills—you can align marketing, sales, and product teams around a shared goal
  • Deep understanding of the buyer’s journey and how to influence it
  • Exceptional copywriting skills with a knack for cutting through the noise—particularly when it comes to email marketing
  • Track record of building webinars that generate real engagement
  • Comfort using AI to enhance campaign strategy and execution
  • Data-driven mindset—you measure everything and love proving ROI
  • Comfortable in a fast-paced, results-focused environment
  • Experience with marketing automation platforms—Salesforce Account Engagement (Pardot) experience is a big plus (nice-to-have)
  • B2B marketing experience, especially in SaaS and/or K–12 (nice-to-have)
  • 5+ years in demand generation or campaign management (nice-to-have)
  • Sponsorship is not available for this position
  • This position requires several days onsite each week at our Austin, Texas headquarters
Benefits
  • Health -- Medical, dental and vision insurance with healthy company contribution toward premiums. Lightspeed kicks cash into your HSA if you participate in our HDHP.
  • Wellness -- Paid parental leave. Healthy holiday and PTO policy, including Christmas to New Year’s Day break.
  • Retirement -- 401(k) matching up to 6%
  • Other -- Work from where it makes sense. Pet insurance.
  • Snacks galore and a private chef serving up lunch Tuesday through Thursday every week
  • A state-of-the-art fitness center (with outfitted locker rooms)
  • Physical therapist onsite regularly
  • Indoor and outdoor casual collaboration spots
  • Pet-friendly office environment
  • A golf simulator, go-carts, shuffleboard, corn hole, and MORE fun

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationcampaign managementcopywritingnurture streamswebinar creationdata analysisAI toolsmarketing automation
Soft skills
collaborationcommunicationdata-driven mindsetadaptabilityresults-focused
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