Lifeforce

Product Manager

• Define and continually refine the long-term product vision and strategy for our digital health ecosystem.
• Translate company objectives into clear product goals, KPIs, and strategic initiatives.
• Develop compelling business cases to evaluate opportunities, influence prioritization, and drive decisions at the leadership level.
• Drive product decisions that directly improve membership unit economics, including LTV, payback, and churn.
• Lead and mentor the product organization, including direct oversight of the Director of Engineering, and Program Manager to ensure clear ownership, prioritization, and execution across the engineering team. Collaborate closely with engineering, design, operations, clinical, and commercial teams to ensure high-quality product delivery.
• Own the company-wide product prioritization process: facilitate trade-offs across teams, sequence work, and ensure that the roadmap reflects both strategic goals and current constraints.
• Build and scale engineering and design capabilities using a flexible, project-based resource model (internal teams + external partners).
• Own the end-to-end product development lifecycle, from ideation through launch, iteration, and scaling.
• Implement rigorous prioritization frameworks that balance customer value, business impact, and technical feasibility.
• Drive predictable delivery across cross-functional product squads and ensure organizational alignment on roadmap and execution.
• Collaborate with the Director of Engineering and design team to build development-ready epics and user stories.
• Deeply understand customer needs, clinical workflows, and market dynamics in the digital health and health tech landscape.
• Leverage insights from the consumer acquisition journey to inform product decisions that improve early member activation and adoption.
• Conduct competitive analysis and identify emerging opportunities to strengthen product differentiation.
• Partner with customer-facing teams to gather insights and validate product hypotheses.
• Establish best-in-class product management processes, rituals, and standards across the organization.
• Champion data-driven decision-making and ensure clear tracking of product performance and outcomes.
• Optimize resource allocation across initiatives to maximize impact and velocity.
• Drive continuous optimization of the membership lifecycle by identifying friction points across onboarding, engagement, and renewal workflows.

VP of Product