Life is Good

Vice President, Brand Marketing

Life is Good

full-time

Posted on:

Origin:  • 🇺🇸 United States • Massachusetts

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Job Level

Lead

Tech Stack

SparkSwift

About the role

  • Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR
  • Grow brand awareness, community, and business for Life is Good
  • Lead the team that produces all creative assets for Business Units, Social Media, Brand Marketing/Partnerships, Speaking, and PR
  • Lead cross-functional collaboration to execute go-to-market strategies with cohesive brand messaging across channels, product lines, and retail
  • Oversee development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces
  • Develop and implement social media strategy across existing and emerging platforms
  • Manage and grow the community of optimists, encouraging storytelling and engagement
  • Develop and execute innovative cross-channel strategies to broaden customer demographics and convey brand and non-profit commitment
  • Develop, manage, and allocate the brand marketing budget to meet strategic objectives
  • Identify, secure, and nurture brand partnerships to elevate the brand and expand audience
  • Conduct consumer research to measure awareness and derive insights to hone marketing efforts
  • Lead and grow paid speaking revenue and partner with non-profit leaders to increase awareness

Requirements

  • 10+ years of relevant experience
  • Demonstrated measured success in leading and growing a respected brand or brands
  • Successfully led the execution of full-funnel marketing campaigns
  • Measured success leveraging social media to spark conversations and grow communities
  • Effectively used consumer research to identify insights that positively impact business metrics
  • Hands-on leadership of a growing customer-focused brand, marketing partnerships, campaign strategies, community expansion, and creative output (social, copy, photography, graphics, and more)
  • Experience leading Creative Services, Social Media, Brand Marketing, Speaking, and PR teams
  • Experience developing and executing cross-channel strategies and go-to-market plans
  • Experience managing and allocating brand marketing budgets
  • Experience identifying, securing, and nurturing brand partnerships
  • Experience overseeing development and execution of upper, mid, and lower funnel creative assets for paid, owned, and earned channels
  • Strong storytelling, partnership, and creative skills
  • Analytical capability and comfort with metrics
  • Keen creative eye and ability to give constructive creative feedback
  • Steady and optimistic demeanor
  • Alignment with Life is Good’s mission and passion for social impact