Life is Good

Brand Manager

• Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR
• Grow our brand awareness, community, and business
• Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR
• Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels
• Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces
• Develop and execute innovative cross-channel strategies that broaden the demographic composition of our customer base and convey the depth of our brand and non-profit commitment
• Develop, manage, and allocate the brand marketing budget to meet short and long-term strategic objectives
• Identify, secure, and nurture brand partnerships that elevate the brand and expand our audience
• Conduct consumer research to identify awareness levels and insights to hone our marketing efforts
• Lead and grow our paid speaking revenue, amplifying the optimistic voices at Life is Good

Vice President of Brand Marketing

Financial Planning and Analysis

• Oversee all accounting functions, including accounts payable/receivable, payroll, and monthly reconciliations.
• Oversee and lead the annual budgeting and planning process in collaboration with the Executive Director and program leads.
• Monitor annual operating and program budgets and prepare and present accurate monthly, quarterly, and annual financial reports to the Executive Director, Finance Committee, and Board of Directors.
• Manage organizational cash flow, forecasting, and financial controls to ensure organizational stability and compliance.
• Coordinate annual audit and tax filings; liaise with external auditors and accountants.
• Act as liaison to the Board of Directors Finance Committee
• Maintain and improve internal financial policies, procedures, and systems in line with nonprofit best practices.
• Ensure compliance with all funder, grant, and government reporting requirements.
• Oversee day-to-day administrative operations including IT systems, insurance, facilities, and vendor relationships.
• Maintain organizational records, licenses, and contracts.
• Improve operational systems and processes to enhance efficiency and effectiveness.
• Support Board operations, including preparing financial reports and materials for Board and committee meetings.
• Oversee all HR functions including recruitment, onboarding, payroll administration, benefits management, and employee relations.
• Establish and communicate organizational policies and procedures. Ensure ongoing compliance with employment laws.
• Support performance management, staff development, and policy updates.
• Partner with leadership to promote a positive, equitable, and supportive workplace culture.

Director of Finance and Administration

Community Manager

• Solely lead our Brand Ambassador program -managing the end-to-end process
• Coordinate seasonal product boxes, shipments, and ensure timely and accurate delivery
• Build and maintain personal relationships with ambassadors through proactive outreach, updates, and feedback loops
• Champion the community internally surfacing ambassador and fan stories for use across marketing, eCommerce, wholesale, and retail
• Identify and act on opportunities to expand program participation, engagement, and retention
• Drive our influencer strategy across the funnel from brand awareness partnerships to conversion-driving creator collaborations
• Identify, vet, and outreach to aligned creators and manage negotiations, contracting, and deliverables.
• Collaborate with the Social and Creative teams to brief, review, and approve content that reflects brand voice and tone.
• Collaborate with eCom on conversion-driving opportunities in influencer, creator and affiliate spaces
• Maintain and coordinate an always-on gifting approach to brand friendlies and others
• Measure and report performance using tools like Traackr and platform analytics, translating learnings into actionable insights.
• Source, organize, and maintain the brand’s growing UGC library, ensuring a constant flow of authentic, high-quality community content.
• Collaborate with key stakeholders to surface and repurpose top-performing community assets.
• Track permissions and maintain tagging and approvals through tools like FourSixty and Emplifi
• Monitor and engage daily by responding to comments, DMs, and tagged content with warmth, empathy, and brand voice
• Act as the bridge between the community and internal teams, escalating customer or product feedback as needed
• Maintain a pulse on community sentiment and emerging trends, surfacing actionable insights for social and brand marketing strategies
• Support reporting and dashboards to track program health, community growth, and ambassador/influencer impact

Senior Manager – Social Community

Ecommerce

• As the Director of eCommerce Technology, you will be responsible for developing and executing our technology strategy, with a specific focus on leading a major platform migration to Shopify Plus.
• You will play a pivotal role in driving digital transformation, ensuring high-performing systems, and maximizing the value of technology for the business.
• Overseeing our tech strategy, leading all digital team products with hands-on development, and driving a successful replatforming project to Shopify Plus.
• Analyzing and reporting on key technology metrics and ensuring efficient system performance, stability, and security.

Director, eCommerce Technology

• Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR
• Grow brand awareness, community, and business for Life is Good
• Lead the team that produces all creative assets for Business Units, Social Media, Brand Marketing/Partnerships, Speaking, and PR
• Lead cross-functional collaboration to execute go-to-market strategies with cohesive brand messaging across channels, product lines, and retail
• Oversee development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces
• Develop and implement social media strategy across existing and emerging platforms
• Manage and grow the community of optimists, encouraging storytelling and engagement
• Develop and execute innovative cross-channel strategies to broaden customer demographics and convey brand and non-profit commitment
• Develop, manage, and allocate the brand marketing budget to meet strategic objectives
• Identify, secure, and nurture brand partnerships to elevate the brand and expand audience
• Conduct consumer research to measure awareness and derive insights to hone marketing efforts
• Lead and grow paid speaking revenue and partner with non-profit leaders to increase awareness

Vice President, Brand Marketing

Director

• You are a fundraiser who thrives in bold, focused campaigns. You bring vision, grit, and heart to a project with clear goals and a tight timeline. If you decide to apply, we would love to hear your story.
• At the Life is Good Playmaker Project, this contract role is about more than raising funds. You will lead a campaign that ignites hope, joy, and possibility for kids overcoming adversity. Working closely with passionate leaders and generous donors, you will help build momentum for a movement that makes a real difference
• People support the Playmaker Project because they believe
• Optimism is a powerful force for healing and growth
• Together we can create brighter futures for kids through the power of play
• Every connection and every gift builds lasting impact.
• If you want to bring your expertise to a meaningful campaign, read on.

Contract Capital Campaign Director

Product Manager

• You've made it to the show. Picture this: You’re standing at the podium, baton in hand. In front of you? A well-tuned orchestra, every section in sync… most of the time. Here at Life is Good, our product development ensemble features a founder-led jazz section that loves to riff, improvise, and add new notes you when you least expect it.
• As our Director of Product Development, you’re the conductor who makes the music happen, the tempo steady, and the whole band playing in time—so we can deliver delightful apparel to our customers on time. You’ll collaborate with designers, manage developers, and keep artists and dreamers on calendar. You bring the gift of blending structure and creativity—so our products hit all the right tones and still leave room for those unexpected flourishes that make people smile. Here, the score is written in pencil, and every voice matters. If you can lead with confidence, listen like a pro, and still dance when the music changes—then we can’t wait to jam with you.
• If you are energized and inspired by this kind of music, we want to know more about you.
• IMPORTANT DETAILS: This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications. so you'll get an immediate disqualification if you don't anwer the questions.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week.
• Everyone who applies will get a response from a human. Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one.