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Licensing Manager
Life is GoodLicensing Manager at Life is Good connecting brand and mission to partners to grow relationships. Managing licensing partnerships, product approvals, and coordination across teams.
About the role
Key responsibilities & impact- You serve as the primary contact for 6–8 Life is Good licensees — you know their business deeply and work alongside them to ensure they have everything needed to meet and exceed revenue goals
- You are the lead team member and primary point of contact for all properties Life is Good licenses in — including partnerships like Dr. Seuss, Rudolph, NASA, and Airstream
- You manage incoming product samples from all licensing partners, maintaining an organized sample inventory in the Boston office and ensuring samples are available for internal reviews and photography
- You track sales and royalties across your licensed product portfolio and maintain accurate executive reports, working with partners on rolling forecasts that reflect financial results in real time
- You work across Finance, Legal, Marketing, Product, Wholesale, and eCommerce to provide partners with the right support at the right time
- You develop and maintain detailed product launch calendars for inbound licensing collections, facilitating internal meetings across all teams to keep communication clear and deadlines on track
- You lead the process of purchasing licensed products for resale through Life is Good selling channels when applicable
- You partner with Marketing to keep sell-in materials — Brand Decks, Brand Videos, and related assets — optimized and current
- You organize and maintain all partnership assets, creative files, contracts, and approvals so the right information is always accessible and accurate
- You track eCommerce sales and wholesale bookings of licensed product and maintain executive reports, ensuring your partners have appropriate access to best-selling graphics when relevant
- You develop and oversee a quarterly Licensee Newsletter that keeps all partners connected to each other's successes and challenges at retail
- You build and deliver presentations for key moments — including Sales Meetings and Quarterly Family Meetings — that are clear, compelling, and on brand
- You build relationships that last — partners and internal teams trust you because you follow through and show up the same way every time
- You move through ambiguity without losing momentum — when the path isn't clear, you identify what needs to happen and get it moving
- You communicate with clarity and intention — your written and verbal communication makes the important thing land, whether you're in a one-on-one or presenting to a room
- You take ownership and run with it — you understand the direction, build the plan, and execute without needing to be managed
- You keep multiple complex workstreams moving simultaneously — nothing falls through the cracks and no one has to chase you
- You give and receive feedback openly and constructively — you make the work better and you make the people around you better
- You bring the Life is Good mission into how you operate — your optimism is genuine, consistent, and contagious
- You use AI to work through complexity faster — drafting partner communications, organizing data, and building out plans without getting slowed down by the mechanical parts
- You leverage AI to keep your reporting and tracking sharp, turning raw numbers into clear, actionable insights for partners and leadership
- You stay curious about emerging tools, experiment with what's useful, and share what's working with the team
- Your licensees are growing — the partners you manage are meeting or exceeding their goals, and they credit the partnership as a meaningful part of why
- Your internal partners — in Finance, Legal, Marketing, and beyond — rely on you as their go-to for accurate, timely information about licensed products
- Your portfolio is performing — the overall licensed product business is on track, and your contributions are a clear part of that result
- Your partners feel genuinely connected to Life is Good — not just contractually, but as part of the community we're building
- You are the person people come to when they need something done right — because you consistently deliver and you do it with a positive outlook
Requirements
What you’ll need- You have experience in brand licensing — including licensed-in property management and licensed-out partner management
- You have worked with consumer products, with exposure to the apparel industry
- You have managed product approval workflows using licensing software
- You have worked with PLM systems for item setup and costing
- You are proficient in Excel and PowerPoint and comfortable with project management tools
- You have worked with Adobe Illustrator and can handle and edit artwork files
- You have experience preparing presentations and presenting to varied audiences
- You have successfully integrated AI into your daily workflows
Benefits
Comp & perks- We offer top-quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time.
- And we have dogs.
- You’ll be involved in growing our social mission through the Playmaker Project.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand licensinglicensed-in property managementlicensed-out partner managementproduct approval workflowsPLM systemsExcelPowerPointAdobe Illustratorpresentation preparationAI integration
Soft Skills
communicationrelationship buildingorganizational skillsownershipfeedbackcuriosityadaptabilityclarityoptimismproblem-solving