Life is Good

Brand Manager

• Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR
• Grow brand awareness, community, and business for Life is Good
• Lead the team that produces all creative assets for Business Units, Social Media, Brand Marketing/Partnerships, Speaking, and PR
• Lead cross-functional collaboration to execute go-to-market strategies with cohesive brand messaging across channels, product lines, and retail
• Oversee development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces
• Develop and implement social media strategy across existing and emerging platforms
• Manage and grow the community of optimists, encouraging storytelling and engagement
• Develop and execute innovative cross-channel strategies to broaden customer demographics and convey brand and non-profit commitment
• Develop, manage, and allocate the brand marketing budget to meet strategic objectives
• Identify, secure, and nurture brand partnerships to elevate the brand and expand audience
• Conduct consumer research to measure awareness and derive insights to hone marketing efforts
• Lead and grow paid speaking revenue and partner with non-profit leaders to increase awareness

Vice President, Brand Marketing

Product Manager

• You've made it to the show. Picture this: You’re standing at the podium, baton in hand. In front of you? A well-tuned orchestra, every section in sync… most of the time. Here at Life is Good, our product development ensemble features a founder-led jazz section that loves to riff, improvise, and add new notes you when you least expect it.
• As our Director of Product Development, you’re the conductor who makes the music happen, the tempo steady, and the whole band playing in time—so we can deliver delightful apparel to our customers on time. You’ll collaborate with designers, manage developers, and keep artists and dreamers on calendar. You bring the gift of blending structure and creativity—so our products hit all the right tones and still leave room for those unexpected flourishes that make people smile. Here, the score is written in pencil, and every voice matters. If you can lead with confidence, listen like a pro, and still dance when the music changes—then we can’t wait to jam with you.
• If you are energized and inspired by this kind of music, we want to know more about you.
• IMPORTANT DETAILS: This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications. so you'll get an immediate disqualification if you don't anwer the questions.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week.
• Everyone who applies will get a response from a human. Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one.

Director of Product Development

Director

• You are a fundraiser who thrives in bold, focused campaigns. You bring vision, grit, and heart to a project with clear goals and a tight timeline. If you decide to apply, we would love to hear your story.
• At the Life is Good Playmaker Project, this contract role is about more than raising funds. You will lead a campaign that ignites hope, joy, and possibility for kids overcoming adversity. Working closely with passionate leaders and generous donors, you will help build momentum for a movement that makes a real difference
• People support the Playmaker Project because they believe
• Optimism is a powerful force for healing and growth
• Together we can create brighter futures for kids through the power of play
• Every connection and every gift builds lasting impact.
• If you want to bring your expertise to a meaningful campaign, read on.

Vice President, Brand Marketing

Director of Product Development

Contract Capital Campaign Director