Platform Product Manager
Teachstone
Salary
💰 $80,000 - $131,000 per year
Job Level
Senior
About the role
- Lead the development and hands-on creation of all sales collateral, including playbooks, case studies, pitch decks, and rate cards.
- Personally produce all sales-facing messaging, translating product updates and customer insights into compelling, on-brand content.
- Champion the creation of high-impact content, from written materials to video scripts and presentations.
- Define and own the sales content roadmap, proactively identifying content gaps and opportunities.
- Conduct and lead competitive analysis to ensure all materials are differentiated and strategically positioned.
- Partner with revenue leadership to ensure strategic alignment of content initiatives.
- Influence and collaborate with marketing, product, and sales engineering to maintain a consistent go-to-market voice and strategic vision.
- Mentor sales reps on content best practices and gather insights to inform the content roadmap.
- Serve as the expert and administrator for the enablement content repository (Guru), setting the strategy for content organization, accessibility, and maintenance.
- Drive the optimization and adoption of enablement platforms and tools, ensuring the team has the most effective technology to support their content needs.
- Define and champion key performance indicators (KPIs) for sales content and analyze content usage and effectiveness to demonstrate ROI.
Requirements
- 6 - 8 years of experience in a hands-on content creation, copywriting, or sales enablement role, ideally within the live events and/or SaaS industry
- Familiarity with AI-driven enablement tools and Large Language Models (LLMs)
- Passion for staying on the cutting edge of enablement best practices and technology
- Expertise in leveraging e-learning tools
- Deep expertise in building sales tools, playbooks, and training materials
- Exceptional written and verbal communication skills with a focus on persuasive writing
- Experience working cross-functionally and influencing senior stakeholders
- Experience in a sales or sales support role preferred
- Proven ability to work autonomously and lead projects from concept to completion
