LawVu

GTM Engineer

LawVu

full-time

Posted on:

Origin:  • 🇳🇿 New Zealand

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Job Level

Mid-LevelSenior

About the role

  • Define, deploy, and manage agentic workforce across GTM channels, working at the intersection of Sales, Marketing, and Revenue Operations.
  • Leverage AI-driven automation to enhance prospect targeting, lead engagement, personalization, conversion and pipeline generation.
  • Drive technical implementation, optimization, and scaling of AI solutions, ensuring seamless integration with Salesforce and other GTM systems.
  • Act as the human hand-off for an agent when required, engaging directly with Prospects via email / calls.
  • Experiment and run tests with new solutions, approaches, models and frameworks to improve GTM metrics, productivity and/or capacity.
  • Ensure solutions maintain compliance, data privacy and internal governance standards.
  • Work closely with Marketing, Revenue Operations and Sales to define, implement and optimize agentic solutions, executing on required campaigns and actions.

Requirements

  • Experience working in a Sales / Business Development Representative, or Marketing Demand Generation role previously.
  • A thorough understanding of Marketing, Sales and revenue generation activities and processes, in particular B2B demand generation and GTM / SaaS metrics.
  • An understanding of AI models, frameworks, agents, chatbots, data integration, RAG, and augmenting humans with these solutions.
  • Demonstrated experience in building and deploying AI agents / agentic solutions.
  • Proficiency with Salesforce CRM is required, with a willingness to further your knowledge in this area.
  • 5+ years experience working with other modern GTM automation tools / platforms.
  • A growth mindset, being curious, data driven and outcome focused.
  • A strong communicator, being able to bridge the gap between business requirements and outcomes to technical solutions and actions.
  • Comfortable working in a fast-paced environment where the “how” is not always known, focused on proactively solving challenges as they emerge.
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