LawVu

Chief Marketing Officer

• Deeply understand the in-house & legal operations landscape through qualitative and quantitative research on our customers, market, and competitors
• Share regular findings with the exec, sales & marketing teams
• Contribute to the definition and development of new category messaging
• Communicate this differentiation to allow us to compete and beat our competitors and other existing offerings in the market
• Differentiate customer value propositions based on customer profiles i.e. firmographics and personas
• Work directly with sales on improving our product positioning through pitch development, demo talk tracks and other sales collateral
• Work with the marketing team to develop relevant product positioning and prospect-facing content to support marketing foundations and growth campaigns
• Develop a consistent process for introducing new products, features & add-ons to our customers

Head of Product Marketing