LawVu

Product Marketing

• Define, deploy, and manage agentic workforce across GTM channels, working at the intersection of Sales, Marketing, and Revenue Operations.
• Leverage AI-driven automation to enhance prospect targeting, lead engagement, personalization, conversion and pipeline generation.
• Drive technical implementation, optimization, and scaling of AI solutions, ensuring seamless integration with Salesforce and other GTM systems.
• Act as the human hand-off for an agent when required, engaging directly with Prospects via email / calls.
• Experiment and run tests with new solutions, approaches, models and frameworks to improve GTM metrics, productivity and/or capacity.
• Ensure solutions maintain compliance, data privacy and internal governance standards.
• Work closely with Marketing, Revenue Operations and Sales to define, implement and optimize agentic solutions, executing on required campaigns and actions.

GTM Engineer