Head of Product Marketing

LawVu

Head of Product Marketing at LawVu transforming the legal industry for in-house legal teams. Responsible for product strategy, market research, and collaboration with sales and product teams.

Posted 7/23/2026full-timeRemote • 🇳🇿 New ZealandLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Product Marketing and Market Research, with a strong focus on developing customer value propositions and product positioning strategies. Proven ability to collaborate with sales and marketing teams to enhance product messaging and support growth initiatives.

Highest-signal resume keywords

B2B Product MarketingMarket ResearchProduct PositioningSales CollaborationTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchProduct MarketingProduct ManagementMonetizationGo-To-Market StrategyB2B SaaS ExperiencePitch DevelopmentSales Collateral DevelopmentCustomer Value Proposition DevelopmentQualitative and Quantitative Research

Soft Skills

CommunicationCollaborationStrategic ThinkingLeadership

Industry Keywords

B2BSaaSFirmographicsPersonasOperational RolesStrategy Consulting

About the role

Key responsibilities & impact

Deeply understand the in-house & legal operations landscape through qualitative and quantitative research on our customers, market, and competitors
Share regular findings with the exec, sales & marketing teams
Contribute to the definition and development of new category messaging
Communicate this differentiation to allow us to compete and beat our competitors and other existing offerings in the market
Differentiate customer value propositions based on customer profiles i.e. firmographics and personas
Work directly with sales on improving our product positioning through pitch development, demo talk tracks and other sales collateral
Work with the marketing team to develop relevant product positioning and prospect-facing content to support marketing foundations and growth campaigns
Develop a consistent process for introducing new products, features & add-ons to our customers

Requirements

What you’ll need

8+ years of relevant B2B experience, including product marketing, marketing, product management, monetization, market research, operational roles, or strategy consulting
2+ years of experience managing individual contributors
Experience in B2B SaaS with a focus in product marketing
Experience in business strategy, consulting, monetization, and/or go-to-market is also a plus

Benefits

Comp & perks

Flexible working arrangements
Opportunity to participate in LawVu’s success through our incentive scheme
Continuous improvement and future career development