Director of Customer Enablement
HG Insights
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Build and drive Customer Education & Enablement efforts, especially around PLG-driven self-service capabilities.
- Support adoption of insights and capabilities by sharing best practices, customer stories, use cases, and outcomes.
- Create and execute customer-focused campaigns, including videos, webinars, content development, best practices, and use case initiatives by key customer personas.
- Plan and execute customer educational events, videos, and webinars; manage logistics, promotions, and post-event follow-up.
- Develop compelling educational content: case studies, whitepapers, blog posts, videos, webinars, and sales enablement materials.
- Ensure brand consistency and messaging alignment across educational resources and collateral.
- Serve as primary marketing point of contact for customer education efforts; collaborate with sales, product, and customer success for GTM efforts.
- Collaborate with related teams to develop joint value propositions and integrated educational content.
- Track, measure, and report on success of customer education initiatives using KPIs; leverage data insights to optimize strategies.
- Hire and grow a team to support the customer education function and manage direct reports once onboard.
Requirements
- 5+ years of experience in customer education, customer success, B2B sales, content marketing, partner marketing, customer marketing, enablement, or B2B marketing.
- Proven success in developing and managing partner customer or customer education programs.
- Experience with or willingness to learn and implement AI-driven strategies, tools, technology, and processes.
- Experience, leadership, and management skills to hire and grow your team to support the expanding customer education function.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Excellent communication, collaboration, and relationship-building skills.
- Experience in content creation, event management, and digital marketing.
- Ability to work independently and cross-functionally in a fast-paced, global environment.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo), content or learning management platforms (like Highspot, Letter.ai, Flockjay, etc.), and CRM platforms (e.g., Salesforce).
- Any web design or development experience preferred.
- A data-driven mindset with experience in tracking campaign performance and ROI.
- Undergraduate degree in Marketing, Business, or a related field (MBA preferred).