HG Insights

Product Marketing

• Create technical content that doesn't feel like marketing: Build video demos, implementation guides, flow examples, and technical walkthroughs that speak the language of GTM professionals
• Be hands-on with the product: Build actual implementations, test use cases, create proof-of-concept flows - you need to genuinely understand how it works to explain it well
• Demo like a pro: Record polished product demos quickly and effectively, showing real use cases that resonate with our buyers
• Sense-check everything: Review and validate technical content (especially AI-generated content) to ensure it's accurate and speaks the right language to our market
• Stay close to competitors: Understand how our product compares to alternatives in the market and be able to articulate differences clearly
• Work fast: Create multiple pieces of content per week - we value volume and velocity alongside quality

Product Marketing Engineer

Account Manager

• Define and execute the complete GSI & consultancy partnership strategy, owning ambitious revenue targets, managing partnership investment decisions, and building the infrastructure for sustainable, profitable growth.
• Land new reseller agreements and project-based partnerships with top-tier GSIs and consultancies (Bain, BCG, KPMG, EY, Accenture, and similar firms)
• Drive direct partner revenue through sell-to/reseller commitments
• Orchestrate high-value co-sell motions with our direct sales team, maximizing sourced and influenced revenue
• Transform initial project wins into strategic, multi-year partnerships that compound value
• Educate partner teams on how our data powers critical use cases: ICP analysis, account prioritization, territory planning, and buying propensity scoring for prospect and customer databases.
• Create repeatable processes, co-sell playbooks, and partner enablement programs that turn one-off wins into predictable pipeline. Work cross-functionally with GTM, Product, Operations, Legal, and Finance to ensure seamless execution and exceptional partner experience.
• Establish the metrics that matter—from partnership health indicators to revenue contribution models. You'll own the framework for measuring partnership ROI, co-sell effectiveness, and overall program impact.

Director/Senior Director, GSI & Consultancy Partnerships

People Operations

• Partner directly with the Executive team and senior leadership to align people strategy with business priorities, ensuring that talent, structure, and culture enable growth and performance.
• Serve as an executive advisor on all matters related to organizational design, leadership development, and workforce planning.
• Bring forward data-driven insights on engagement, retention, and performance to guide executive decision-making.
• Lead initiatives that enhance engagement, belonging, and overall organizational effectiveness across global teams.
• Build scalable HR programs—including structure design, policy frameworks, and employee engagement initiatives—that foster consistency while honoring local cultures.
• Maintain a close pulse on organizational health, surfacing timely recommendations that strengthen leadership effectiveness and employee well-being.
• Oversee the global performance management process, ensuring clear goal alignment, feedback loops, and accountability.
• Design and execute leadership development initiatives that build capability, confidence, and culture among people managers.
• Coach senior leaders and managers to navigate complex people's challenges with empathy and effectiveness.
• Serve as the senior point of contact for high-impact employee relations matters, ensuring balanced, transparent, and compliant resolutions.
• Lead investigations and sensitive matters with professionalism, confidentiality, and cultural awareness.
• Maintain a deep understanding of labor and employment laws across India, North America, and EMEA to guide risk management and policy development.
• Lead the evolution of global HR policies and processes with an eye toward scalability, compliance, and operational excellence.
• Partner with Legal, Finance, and Operations to ensure consistency across onboarding, compensation, transfers, and exits.
• Leverage data and analytics to assess organizational trends and present actionable insights to the leadership team.
• Advocate for the use of modern HR technologies—including AI-enabled tools—to improve the employee experience and operational efficiency.

Product Marketing Engineer

Director/Senior Director, GSI & Consultancy Partnerships

Head of People