HG Insights

Customer Success Manager

• Demonstrate a track record of leading CSM &amp; Solutions team for Global 2000 clients
• Guide your teams to effectively partner with C-suite stakeholders (CTO, CIO, CFO)
• Drive the design of end-to-end enterprise GTM workflows
• Build a team of "consultative experts"
• Foster collaboration between Sales, Solutions, and Customer Success

Senior Director, Customer Success, Solutions

Marketing

• Own lifecycle strategy for prospects and pre-customer audiences, including early-stage and marketing-engaged leads, marketing-qualified leads (MQLs), and sales-accepted leads and early-stage opportunities (SALs / SQOs)
• Design and evolve lifecycle journeys that support lead education and value articulation, pipeline acceleration and velocity, opportunity progression and sales readiness
• Ensure lifecycle programs are aligned to revenue targets, ICP priorities, and sales motion requirements
• Own and execute PLG campaigns focused on pre-customer audiences, such as trial, freemium, or evaluation experiences, product tours, demos, or data previews, and usage- or intent-triggered engagement programs
• Partner with Product Marketing to translate product value and insights into scalable PLG messaging and design campaigns that drive activation, engagement, and sales qualification
• Leverage product signals and intent data to identify high-intent prospects and trigger sales-assisted follow-up at the right moment
• Continuously optimize PLG journeys to improve activation, qualification, and pipeline conversion
• Build and manage multi-touch, behavior-based lifecycle campaigns across email, in-product, and sales-assisted channels
• Support product launches, new data offerings, and content initiatives with targeted prospect and PLG nurture
• Partner with Product Marketing to ensure consistent, persona-driven messaging across lifecycle and PLG campaigns
• Test and optimize messaging, cadence, sequencing, and CTAs to improve engagement and conversion
• Develop advanced segmentation using firmographics, technographics, intent signals, buyer roles and personas, funnel stage, engagement, and product behavior
• Leverage HG Insights’ proprietary data to personalize lifecycle and PLG messaging at scale
• Partner with Marketing Ops and RevOps to ensure accurate data flow and routing, scoring models aligned to lifecycle and PLG signals, scalable automation and clean reporting
• Drive measurable improvements in MEL/MQL to SQO conversion, lead-to-opportunity conversion, pipeline quality, velocity, and sales readiness
• Identify friction points across the pre-customer funnel and PLG journeys and implement optimizations
• Maintain strong alignment with Sales on handoffs and SLAs, follow-up timing and messaging, and feedback loops on lead and opportunity quality
• Own performance measurement for lifecycle and PLG programs, including engagement and conversion rates by stage, pipeline influence and contribution, performance by segment, campaign, and PLG motion
• Build dashboards and insights in partnership with Marketing Ops
• Document learnings, share insights, and continuously optimize programs.

Senior Lifecycle and PLG Marketing Manager

• Lead the strategy, planning, and execution of multi-channel integrated campaigns across email, paid media, events, content, webinars, and ABM
• Partner with Product Marketing to translate messaging and positioning into compelling campaign themes and assets
• Collaborate with Marketing Operations to build scalable, measurable campaign frameworks and reporting
• Work closely with Marketing and Sales Leadership to align campaigns with pipeline goals and enable effective follow-up
• Own campaign timelines, briefs, costs, expectations, ROI, and project management from kickoff through launch and optimization
• Develop campaign segments, targets, channels, personalization, sales communication, and workflows
• Analyze performance and continuously improve based on engagement, conversion, and pipeline impact including A/B testing
• Manage campaign calendars and ensure alignment across marketing initiatives
• Test new ideas, channels, and formats to drive growth and innovation

Senior Director, Customer Success, Solutions

Senior Lifecycle and PLG Marketing Manager

Senior Campaign Marketing Manager