Senior Manager, Paid Social
Instacart
Senior Performance Marketing Specialist
LawPay
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
SQL
About the role
- Scale paid media programs with emphasis on direct media buying, sponsorship management, and programmatic advertising.
- Manage sponsorship agreements with key industry partners to maximize brand visibility, engagement, and lead generation.
- Plan, execute, and optimize programmatic advertising campaigns across display, video, and native formats.
- Support paid search, paid social, affiliate, and other performance marketing programs to drive MQL/SQL generation and brand-building efforts.
- Collaborate with creative teams to develop compelling ad creative and landing pages optimized for conversions.
- Monitor performance metrics, analyze campaign data, and provide actionable insights to improve ROI and CPA.
- Manage budgets effectively, ensuring spend is optimized and forecasted accurately.
- Stay ahead of industry trends, new platforms, and competitive activity to identify new growth opportunities.
- Partner with analytics teams to develop reporting dashboards and track performance against KPIs.
- Work closely with content, product marketing, analytics, and sales to ensure campaigns reach the right audience with the right message.
Requirements
- 5+ years of experience in performance marketing, with at least 2+ years in direct media buying and programmatic advertising.
- Proven track record in managing B2B tech or SaaS paid media campaigns.
- Strong understanding of the full-funnel buyer journey and how to tailor media strategies for awareness, consideration, and conversion.
- Hands-on experience with direct buys with industry media partners.
- Hands-on experience with programmatic platforms (e.g., DV360, The Trade Desk).
- Paid search (Google Ads, Microsoft Ads) a strong plus.
- Paid social (LinkedIn Ads, Meta Ads, Reddit Ads) a strong plus.
- Strong analytical skills, comfortable working with data and multi-touch attribution insights.
- Excellent negotiation, project management, and organizational skills.
- Familiarity with marketing automation tools (e.g., Marketo) and CRM systems (Salesforce preferred).
- Ability to work cross-functionally and thrive in a fast-paced, high-growth environment.
- Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
- Preferred: Experience in the legal tech or professional services vertical.
- Preferred: Familiarity with additional marketing tools (e.g., Qualified, Userled, Clay).
- Preferred: Knowledge of SEO/AEO best practices to complement paid media efforts.
- Preferred: Based in Austin, Texas.
Benefits
- Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
- Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
- Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
- Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
- Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
- Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
- Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingdirect media buyingprogrammatic advertisingB2B tech campaignsSaaS campaignsmulti-touch attributionSEO best practicesAEO best practicescampaign optimizationdata analysis
Soft skills
analytical skillsnegotiation skillsproject managementorganizational skillscross-functional collaborationadaptabilitycommunication skillslead generationcreative collaborationinsight generation
