Senior Performance Marketing Specialist
LawPay
SQL
Senior Manager, Paid Social
Instacart
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $117,000 - $214,000 per year
Job Level
Senior
About the role
- Develop and own the short-term and long-term roadmaps for all paid social media initiatives, ensuring alignment with business objectives.
- Design and implement strategies to acquire and retain customers through paid social campaigns across platforms such as Facebook, Instagram, TikTok, Pinterest.
- Collaborate with cross-functional teams (creative, analytics, consumer marketing, data science, strategic finance) to develop cohesive campaigns that drive measurable business impact.
- Lead and mentor two channel managers, providing guidance and ensuring day-to-day operational excellence.
- Continuously evaluate campaign performance, analyze key metrics, and implement testing and optimization (creative, targeting, bidding strategies).
- Oversee paid social budgets, monitor spend pacing, and report performance to senior leadership on a weekly basis.
Requirements
- 12+ years of experience in paid social media marketing, including hands-on campaign management and team leadership.
- Demonstrated success in developing paid social strategies that deliver strong business outcomes (growth, ROI, engagement, etc.).
- Expertise in managing large budgets and multi-channel campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest.
- Strong analytical skills with ability to interpret campaign performance data and translate insights into actionable strategies.
- Exceptional communication and stakeholder management skills—both written and verbal.
- Experience managing and mentoring team members in a high-performance environment.
- Preferred: Familiarity with creative best practices for paid social media advertising.
- Preferred: Strong commitment to embracing and leveraging AI tools.
- Preferred: A testing-first mindset with proven experience in running A/B and multivariate experiments.
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
- Eligible for a new hire equity grant as well as annual refresh grants.
- Flex First flexible approach to where we work — choose home, office, or your favorite coffee shop; regular in-person events.
- Remote work policy and location-flexibility guidance available via company resources.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social media marketingcampaign managementbudget managementmulti-channel campaignsanalytical skillsA/B testingmultivariate testingcustomer acquisition strategiescustomer retention strategiesperformance analysis
Soft skills
leadershipmentoringcommunication skillsstakeholder managementcollaborationstrategic thinkingoperational excellenceproblem-solvingcreativityadaptability
