Paid Media Specialist I
ISACA
Cloud
Senior Performance Marketing Strategist
ATAK Interactive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and oversee integrated performance marketing strategies across Paid Search, Paid Social, SEO, and AEO aligned with client KPIs.
- Define how social ads complement search to support awareness, remarketing, and lead generation funnels.
- Conduct audience segmentation, audience and competitor research to inform recommendations.
- Partner with channel specialists to manage campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads.
- Oversee creative testing, keyword strategies, bidding, ad copy testing, landing page recommendations, and SEO content planning.
- Analyze cross-channel data, build unified dashboards, and track KPIs like CTR, ROAS, CPA, CAC, and multi-touch conversions.
- Lead strategic client calls, quarterly business reviews, and present budget reallocation recommendations.
- Guide junior specialists and collaborate with content, design, and web teams to improve conversion rates.
Requirements
- 3–5+ years experience in performance marketing, with strong emphasis on Paid Search and SEO strategy.
- Proven experience managing or guiding multi-channel campaigns that drive measurable ROI.
- Proficiency with tools such as Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Databox, HubSpot, Salesforce, Eloqua.
- Hands-on or strategic experience managing Meta Ads Manager, LinkedIn Campaign Manager, or similar platforms.
- Understanding of paid media funnels, creative testing, and audience segmentation.
- Familiarity with attribution modeling and cross-channel tracking (UTMs, GA4, etc.).
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Experience in an agency environment preferred.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingPaid SearchSEOAEOaudience segmentationkeyword strategiesbiddingcreative testingattribution modelingcross-channel tracking
Soft skills
analytical skillsproblem-solving skillscommunication skillspresentation skillsleadershipcollaboration
