PERSUIT

Director of Demand Generation

PERSUIT

full-time

Posted on:

Location Type: Remote

Location: Remote • New York, Texas • 🇺🇸 United States

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Job Level

Lead

About the role

  • Build and scale the growth engine and own pipeline creation across markets.
  • Lead demand generation strategy and execution across digital, ABM, events, and partner channels.
  • Design and run cross-channel campaigns from audience insights through to measurement.
  • Leverage AI tools to accelerate content, personalize at scale, and boost team productivity.
  • Partner with Sales and RevOps to ensure alignment, shared targets, and predictable pipeline contribution.
  • Test and scale new channels and tactics; iterate in a fast-moving market.
  • Manage and mentor a small team plus agency/contractor partners and build repeatable programs.
  • Report directly to the Chief Marketing Officer; collaborate closely with Sales.

Requirements

  • 8–12 years of enterprise B2B marketing experience, with 3+ years leading demand generation.
  • Understands how to sell to legal teams.
  • Proven track record of pipeline creation and revenue impact in enterprise SaaS.
  • Hands-on operator and strategist—you know how to design the playbook and run the plays.
  • Comfortable orchestrating AI + human work, using tools for campaign automation, content, and data enrichment.
  • Deep experience in demand gen plus strengths in one or more areas (product marketing, content, brand).
  • Strong communicator and collaborator with executive presence.
  • Data-driven mindset: skilled in HubSpot, ChatGPT, Clay, and analytics.
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Training & Development
  • Wellness Resources

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationpipeline creationrevenue impactcampaign automationdata enrichmentproduct marketingcontent marketingbrand marketinganalytics
Soft skills
leadershipcommunicationcollaborationstrategic thinkingmentoringdata-driven mindsetexecutive presence