Senior Financial Analyst
Mural
Tableau
Paid Media Manager
Launch Potato
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $90,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning strategy, execution, and optimization of Google Ads campaigns
- Own campaign performance end-to-end including pacing, reporting, and results across Search, Display, Demand Gen, Performance Max
- Manage a large-scale budget ($20M+/year) and relentlessly optimize for ROAS and revenue
- Source and manage creative; write ad copy and partner on creative development; maintain organized asset library for rapid testing
- Plan, launch, and optimize campaigns with measurable objectives, targeting, bidding, and creative experimentation
- Continuously monitor campaign health, reduce CPA, increase CTR, and maximize ROAS through aggressive optimization
- Document tests and campaign changes in a structured log; share wins and learnings
- Collaborate closely with business leads, account managers, and yield partners to align priorities and surface headwinds/tailwinds
- Conduct competitive research and intelligence to uncover new growth opportunities and expand into new territories
- Serve as internal subject matter authority on Google Ads strategy and full campaign lifecycle
Requirements
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
- Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently
- Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools
- Advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs)
- Ability to write compelling ad copy and collaborate on creative asset development
- Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results
- Experience independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution
Benefits
- Base salary $75,000 to $90,000 per year
- Profit-sharing bonus
- Competitive benefits
- Remote-first team (flexible remote work)
- Performance-driven compensation increases based on company and personal performance
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsSearchDisplayDemand GenPerformance MaxYouTubeROASCPACTRad copy writing
Soft skills
analytical skillscollaborationcommunicationinfluencingcreative development
