ATAK Interactive

Marketing

• Develop **integrated marketing strategies** across **AEO, SEO, and Paid Media** that drive inbound lead generation and long-term visibility.
• Design frameworks that align **organic search, AI-driven discovery, and paid acquisition** into one seamless funnel.
• Educate and guide clients on how **AI changes discovery** — and how structured content, authority signals, and entity optimization improve visibility across AI platforms.
• Create modern **lead generation playbooks** that map content, targeting, and automation strategies to each stage of the buyer journey.
• Lead internal and client strategy sessions that connect marketing performance with business outcomes.
• Build strategies that increase brand presence across **AI engines and search ecosystems** (Google SGE, ChatGPT, Gemini, Perplexity, Copilot).
• Integrate **semantic SEO**, **structured data**, and **entity mapping** to enhance AI and search visibility.
• Develop reporting methods for **AI visibility**, **answer citations**, and **generative inclusion rates**.
• Stay ahead of emerging trends in **AEO, GEO, and Search Marketing 2.0** — turning insights into actionable client strategies.
• Partner with paid media specialists to align **search, social, and retargeting campaigns** with AEO and SEO goals.
• Develop **cross-channel demand generation frameworks** that blend brand storytelling with data-driven targeting.
• Ensure clients’ lead gen funnels are optimized from awareness to conversion — across **Google, Meta, LinkedIn**, and AI ecosystems.
• Guide testing and measurement strategies that connect creative, landing page experience, and AI visibility into one growth narrative.
• Serve as the **strategic lead** on key client accounts, translating insights into executive-ready recommendations.
• Lead workshops on **AI search visibility, lead gen strategy, and performance integration**.
• Deliver strategic reports that blend traditional marketing KPIs (MQLs, CAC, ROAS) with emerging metrics (AI inclusion rate, entity authority lift, share of generative voice).
• Build long-term partnerships rooted in education, innovation, and measurable growth.
• Partner with ATAK’s SEO, Paid Media, and Content teams to build unified client roadmaps.
• Mentor specialists in AEO strategy, structured data, and AI-driven visibility techniques.
• Test emerging tools, data layers, and automation workflows that enhance client performance.

AEO – Marketing Strategy Lead

Performance Marketing

• Develop and execute **AI Engine Optimization strategies** that enhance brand presence across **AI search, chatbots, and generative platforms**.
• Map how structured data, entity optimization, and topic authority contribute to **AI answer visibility** and **SERP + GenAI results**.
• Lead the integration of AEO with traditional SEO, Paid Search, and Content strategies.
• Identify opportunities for **zero-click visibility**, **AI summaries**, and **citation inclusion** within AI-powered answers.
• Guide clients through the transition from keyword-based SEO to **intent- and context-based AEO**.
• Build frameworks to measure **AI visibility, brand mentions, and share of voice across AI tools**.
• Design full-funnel performance strategies across **Paid Search, Paid Social, and Organic**, with AEO as a growth driver.
• Oversee campaigns on Google Ads, LinkedIn Ads, Meta Ads, and Bing — ensuring data and creative complement AEO efforts.
• Translate analytics and AI insights into actionable campaign optimizations.
• Experiment with new ranking opportunities across **AI summaries, citations, Knowledge Graphs, and SGE**.
• Collaborate with content and technical teams to ensure websites are **crawlable, structured, and semantically aligned** for AI understanding.
• Lead client workshops to educate and align them on **AI-era search strategy**.
• Present insights that merge traditional KPIs (ROAS, CAC, CTR) with **emerging AEO metrics** (visibility in AI answers, generative mentions, SGE placements).
• Translate complex AI-search data into clear, actionable recommendations for executives.
• Drive strategic relationships built on experimentation, education, and measurable growth.
• Create unified reporting dashboards that blend **Paid, Organic, and AI visibility data** using Looker Studio, Databox, or similar tools.
• Develop proprietary **AEO visibility tracking frameworks** in collaboration with analytics and data partners.
• Analyze performance trends across traditional and generative platforms to uncover growth opportunities.
• Mentor the ATAK Team to evolve their skills toward **AI-native optimization**.
• Stay at the forefront of industry shifts, tools, and algorithm changes across Google, OpenAI, Anthropic, and others.
• Identify automation, LLM-prompting, and data-layer opportunities to scale AEO impact.

AEO Performance Marketing Lead

• Develop and oversee integrated performance marketing strategies across Paid Search, Paid Social, SEO, and AEO aligned with client KPIs.
• Define how social ads complement search to support awareness, remarketing, and lead generation funnels.
• Conduct audience segmentation, audience and competitor research to inform recommendations.
• Partner with channel specialists to manage campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads.
• Oversee creative testing, keyword strategies, bidding, ad copy testing, landing page recommendations, and SEO content planning.
• Analyze cross-channel data, build unified dashboards, and track KPIs like CTR, ROAS, CPA, CAC, and multi-touch conversions.
• Lead strategic client calls, quarterly business reviews, and present budget reallocation recommendations.
• Guide junior specialists and collaborate with content, design, and web teams to improve conversion rates.

Senior Performance Marketing Strategist

Full-stack Engineer

• Scope, Architect, develop, and maintain robust RESTful and GraphQL APIs to connect diverse systems
• Collaborate (often with clients directly) on integration projects with third-party services (payment providers, CRMs, ERPs, marketing platforms, etc.)
• Modernize and refactor existing code to support scalable, secure integrations
• Build middleware and microservices for reliable data synchronization and workflow automation
• Design integration strategies around webhooks, message queues, and event-driven systems
• Partner with cross-functional teams to understand system requirements and translate them into working solutions
• Set standards for API security, documentation, and lifecycle management

Senior Full Stack Engineer

Revenue Operations

ATAK Interactive is a full-service RevOps agency committed to driving growth for our clients through strategic sales and marketing initiatives. We believe in empowering our team with the freedom to innovate, solve problems, and grow within our organization. Our HubSpot + Lead Gen services span sales enablement, marketing hub onboarding, sales hub onboarding, solutions architecture, API integrations, CRM migrations, Content Hub Development, graphic design, SEO, web development, email marketing, paid digital marketing, and more. We pride ourselves on our collaborative culture and dedication to delivering exceptional results.\nOur approach is built on four key pillars: Strategic Vision, Execution, Communication, and Customer Success. We craft comprehensive roadmaps aligned with client goals to drive measurable growth. We deliver on commitments with precision and excellence, maintaining high standards and meeting deadlines. Transparent, prompt, and effective communication is vital, as is setting expectations and boundaries while maintaining a consistent dialogue. Our ultimate focus is achieving client goals through impactful results, regularly measuring progress to ensure exceptional value and satisfaction.\nHubSpot Strategist + Consultant (Remote)\nAbout the Role:\nWe’re looking for a driven and dynamic HubSpot Strategist with a strong marketing and sales operations background to join our growing remote team. This role is ideal for someone with hands-on experience in every hub of HubSpot, from Starter to Enterprise.\nYou'll serve as a strategist for a portfolio of RevOps clients, leading them to a stronger HubSpot instance and overcoming roadblocks. Common services are Solutions Architecture, Migrations, Implementations, Integrations, Automations, Reporting, and much more.\nKey Responsibilities:\n• Collaborate with clients to understand their marketing, sales, and business objectives, and translate them into effective HubSpot solutions.\n• Design and architect HubSpot implementations that align with best practices and deliver measurable results.\n• Develop customized workflows, automation, and integrations to streamline processes and enhance marketing performance.\n• Provide technical guidance and expertise to clients and internal teams on HubSpot capabilities, features, and customization options.\n• Lead training sessions and workshops to educate clients on utilizing HubSpot effectively and maximizing its potential.\n• Stay up-to-date with the latest trends and developments in the marketing technology landscape, particularly within the HubSpot ecosystem.\n• Collaborate closely with cross-functional teams, including sales, marketing, and development to ensure seamless project execution.

AEO – Marketing Strategy Lead

AEO Performance Marketing Lead

Senior Performance Marketing Strategist

Senior Full Stack Engineer

RevOps Strategist