ATAK Interactive

Marketing

• Own integrated marketing strategy across key client accounts — from initial diagnosis through roadmap development and ongoing optimization.
• Build go-to-market and lead generation strategies that align messaging, targeting, channel mix, and buyer journey into one coherent plan.
• Serve as the strategic lead in client relationships — translating data into executive-ready insights and long-term growth recommendations.
• Lead workshops and strategy sessions that connect marketing performance to business outcomes, not just traffic metrics.
• Develop cross-channel demand generation strategies that blend organic visibility, paid acquisition, and content — mapped to each stage of the buyer journey.
• Partner with ATAK's Paid Media team to ensure search, social, and retargeting campaigns work as a unified system, not siloed tactics.
• Guide testing, conversion optimization, and measurement strategies that connect creative, landing experience, and channel performance into one growth narrative.
• Ensure lead gen funnels are optimized from awareness to conversion across Google, Meta, LinkedIn, and emerging AI platforms.
• Develop strategies that increase client presence across both traditional search and AI-driven discovery platforms (Google SGE, ChatGPT, Gemini, Perplexity, Copilot).
• Integrate SEO best practices — including semantic structure, entity optimization, and structured data — into broader content and visibility strategies.
• Build reporting frameworks that track both traditional KPIs (MQLs, CAC, ROAS) and emerging metrics (AI inclusion rate, share of generative voice, entity authority).
• Stay ahead of where search and AI discovery are heading, and translate that into practical, client-ready strategy.
• Work closely with ATAK's SEO, Paid Media, and Content teams to build unified client roadmaps.
• Work with other specialists and help elevate the team's strategic thinking — not just execution.
• Evaluate and integrate emerging tools, automation workflows, and data layers that improve client performance.

Marketing Strategy Lead