Director of Demand Generation
PERSUIT
Paid Media Specialist I
ISACA
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $59,095 - $82,712 per year
Job Level
Junior
Tech Stack
Cloud
About the role
- Manage and execute paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, YouTube, etc.), ensuring alignment with business goals and KPIs
- Set up, monitor, and optimize campaigns including targeting, bidding, ad copy, creatives, and landing pages to drive conversions and maximize ROI
- Conduct keyword research and competitive analysis to refine targeting strategies and optimize paid search campaigns
- Create, manage, and optimize social media advertising campaigns ensuring ad copy, creatives, and targeting are aligned with marketing objectives
- Regularly monitor and analyze campaign performance data (impressions, clicks, CTR, CPC, CPA, ROAS) to identify trends and opportunities for scaling
- Continuously optimize campaigns by adjusting bids, refining targeting, and conducting A/B tests on ad creatives, copy, and landing pages
- Help manage paid media budgets and forecast campaign budgets based on goals and historical performance
- Use Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on campaign success
- Collaborate with creative teams to develop ad copy, visuals, and landing pages optimized for conversions
- Coordinate with data and analytics team to implement UTM tracking and ensure accuracy of performance reporting
Requirements
- Field of Study: Marketing, Business, Communications, or related field (or equivalent work experience)
- Minimum Years of Experience Required: 1-3 years
- Experience with campaign management tools (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
- Strong knowledge of digital marketing concepts such as PPC, social media advertising, and remarketing/retargeting
- Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking
- Experience with A/B testing, ad copy optimization, and conversion rate optimization (CRO)
- Proficiency in setting up and optimizing paid search and social media advertising campaigns
- Experience with programmatic ad buying, ABM platforms, Google Analytics 4, budget tracking (preferred)
- Strong analytical skills and ability to interpret data to make data-driven decisions
- Ability to manage and prioritize multiple campaigns, deadlines, and projects
- Excellent attention to detail and strong communication skills
- Self-motivated and results-driven; creative problem solver
- Travel Requirements: <5% domestic travel may be required.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media campaignskeyword researchA/B testingad copy optimizationconversion rate optimizationprogrammatic ad buyingbudget trackingdigital marketingPPCsocial media advertising
Soft skills
analytical skillscommunication skillsattention to detailself-motivatedresults-drivencreative problem solverability to manage multiple campaignsability to prioritize deadlines
