Law Offices of Sabrina Li, P.C.

Digital Marketing

• Develop and execute PPC and SEO strategies aligned with business and lead generation goals
• Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media channels
• Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities
• Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building strategies
• Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements
• Collaborate with designers, developers, and content team members to ensure SEO and conversion best practices are implemented across digital assets
• Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences
• Monitor and improve email marketing performance through segmentation, testing, and conversion optimization strategies
• Analyze campaign and website performance data to identify actionable insights and improve ROI, conversions, and engagement
• Support the development and optimization of high-performing landing pages, ad creatives, and user journeys
• Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance
• Manage campaign budgets, forecasting, and reporting while ensuring efficient allocation of marketing spend
• Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices

Digital Marketing Specialist

Attorney

• Represent clients in removal proceedings before the Immigration Court, including Master Calendar and Individual Hearings
• Draft and litigate motions to reopen, reconsider, terminate, and other post-order relief
• Prepare and file appeals and briefs before the BIA
• Conduct legal research and develop case strategies
• Analyze records, including FOIA responses, to support case development
• Prepare clients and witnesses for hearings
• Appear at USCIS interviews and related proceedings as needed
• Supervise, mentor, and manage paralegals and law clerks, including reviewing work product, providing guidance, and ensuring deadlines and quality standards are met
• Oversee case preparation and workflow, maintaining organization, accuracy, and compliance across assigned matters
• Collaborate with team members to ensure efficient case management and strong client service

Immigration Attorney – Removal Defense

Chief Marketing Officer

• The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.
• You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.
• Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.
• You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
• You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
• You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
• You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
• You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
• You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
• You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

Marketing Director

• Represent clients in removal proceedings before the Immigration Court
• Draft and litigate motions to reopen, reconsider, terminate, and other post-order relief
• Prepare and file appeals and briefs before the BIA
• Conduct legal research and develop case strategies
• Analyze records, including FOIA responses
• Prepare clients and witnesses for hearings
• Supervise, mentor, and manage paralegals and law clerks
• Oversee case preparation and workflow

Digital Marketing Specialist

Immigration Attorney – Removal Defense

Marketing Director

Immigration Attorney – Removal Defense, Federal Litigation