Marketing Manager

Marketing Manager leading and overseeing the firm's marketing function. Focused on strategy, execution, and people management in a U.S.

Posted 6/22/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

Key responsibilities & impact

Oversee a marketing team of three (3), with potential growth to four (4) team members
Hands-on with planning, quality control, performance analysis, and continuous optimization
Responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels
Oversee the firm's website, digital campaigns, content systems, and brand presence
Guide the team to convert complex immigration law concepts into clear, client-centered messaging
Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; ensuring deadlines and KPIs are met
Lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization
Oversee content creation across video, social media, email, and web platforms
Manage and optimize paid marketing efforts, including Google Ads and landing pages
Direct SEO and GEO strategy and execution
Analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership
Implement systems, workflows, and tools to improve efficiency, consistency, and scalability
Work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans

What you’ll need

Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus
5+ years of progressive marketing experience in U.S. law firms (required)
Proven experience leading and managing a marketing team or function in a U.S.-based company, including delegation, performance oversight, and mentoring
Mandarin Chinese proficiency is preferred; candidates who are Mandarin-English bilingual are strongly encouraged to apply.
Strong expertise in digital marketing, including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization
Demonstrated ability to develop marketing strategy and execute end-to-end campaigns, from planning through performance analysis
Experience managing budgets, timelines, priorities, and team performance in a results-driven environment
Strong written and verbal communication skills, with the ability to review, train, and mentor staff
Data-driven and analytical mindset, with proven experience using marketing metrics and KPIs to guide decisions
Highly organized, proactive, and capable of working independently in a remote, high-accountability environment

Comp & perks

Competitive monthly rate based on experience, leadership level, and scope of responsibility.
Remote independent contractor arrangement (contractor responsible for local taxes and compliance)
Flexible schedule with a focus on outcomes and deliverables
Opportunity to build, scale, and lead the firm's marketing function, expand the team, and influence firm-wide strategy
Performance-based bonuses tied to KPIs, lead quality, and departmental success

ATS Keywords

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Hard Skills & Tools

digital marketingSEOGEOcontent strategysocial mediaemail campaignsanalyticswebsite managementconversion optimizationperformance analysis

Soft Skills

leadershipmentoringcommunicationorganizationalanalytical mindsetproactiveindependent workteam managementdelegationquality control

Certifications

Bachelor's degree in MarketingBachelor's degree in Communicationsadvanced certifications