Senior B2B Campaign Manager
Sonova Group
Cloud
Senior Paid Search Marketing Manager
LaunchDarkly
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $113,000 - $182,000 per year
Job Level
Senior
About the role
- Track pacing and paid search budgets across different Google and Bing
- Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders
- Identify trends and insights and optimize spend and performance based on the insights
- Execute paid search optimizations including ad copy tests and keyword management, bid adjustments
- Plan, implement, and measure experiments and conversion tests
- Collaborate with internal teams to build landing pages and optimize user experience
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with the SEO team to align on content and keyword strategy
Requirements
- 5+ years of experience in B2B SaaS digital marketing, specifically paid search
- Global campaign management experience, ideally in multiple languages
- Experience with various campaign types: Search, Display (GDN), Video (YouTube), Performance Max, and Demand Generation
- Strong analytical skills and proficiency in data-driven decision-making
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Exceptional writing and editing skills with a keen eye for detail
- Proficiency in tools like Salesforce, Marketo, Looker, and Google Analytics
Benefits
- Restricted Stock Units (RSUs)
- Health insurance
- Vision insurance
- Dental insurance
- Mental health benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid searchB2B SaaS digital marketingcampaign managementSearchDisplayVideoPerformance MaxDemand GenerationA/B testingmultivariate experiments
Soft skills
analytical skillsdata-driven decision-makingwriting skillsediting skillsattention to detailcollaborationpresentation skills
