Digital Strategist, Paid Media – Temporary
Authentic
Senior B2B Campaign Manager
Sonova Group
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $109,600 - $164,400 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Own the global B2B and B2B2C marketing strategy and execution across digital and traditional channels.
- Lead, design, and continuously optimize campaigns that generate demand, drive engagement, and deliver measurable business impact.
- Serve as the strategic lead for the development of advanced marketing automation, data-driven insights, and cross-functional collaboration to accelerate growth and maximize ROI.
- Ownership of the B2B and B2B2C marketing strategy, including the HCP strategy, aligning with corporate objectives and revenue goals.
- Understand hearing/health care provider (HCP) and consumer needs, our main target audiences and uncover new VOC insights that help us to improve our B2B / B2B2C marketing and communications.
- Strategically plan and execute multi-channel demand generation campaigns to strengthen brand awareness, lead generation, and conversion.
- Partner with leadership to define KPIs and performance metrics; establish a data-driven culture to measure impact and inform strategic decisions.
- Oversee campaign lifecycle from concept to delivery, leveraging insights to refine and optimize for maximum efficiency and ROI.
- Lead global campaign planning workshops and mentor regional teams to ensure alignment and consistency in messaging and execution.
- Oversee the global-to-local marketing automation process, ensuring technical excellence and process efficiency.
- Drive collaboration between Sales, Branding, Communications, and Product Launch to ensure seamless campaign integration across the buyer journey.
- Develop and manage the B2B content and communication framework to elevate engagement with key professional audiences.
- Utilize Salesforce Marketing Cloud and CRM data to enhance segmentation, targeting, scale training and automation strategies that achieve business goals.
- Lead B2B campaign agency and consultancy relationships, ensuring innovation, cost efficiency, and alignment with strategic goals.
- Use AI software to help support the creation of campaign briefs.
- Champion A/B testing, data analytics, and reporting practices to ensure evidence-based decision-making.
- Manage global budget allocation for B2B campaigns, monitor spend efficiency, and deliver transparent reporting on campaign ROI and consistently use Sonova X tools for continuous learnings and improvements.
- Provide leadership, mentorship, and professional development for more junior members of the marketing team.
- Salesforce strategy ownership and coordination of execution to drive evolution.
Requirements
- Degree in Marketing, Communication or equivalent corporate experience
- Master’s degree preferred.
- 7+ years of experience in digital and B2B marketing, with proven success in strategy ownership and campaign leadership.
- Strong expertise in CRM systems (Salesforce), marketing automation (Marketing Cloud), and data analytics tools.
- Experience in Healthcare, MedTech, or similar regulated industries preferred.
- Demonstrated ability to manage cross-functional projects and influence senior stakeholders.
- English (fluency / native)
- Any other European languages are an advantage
- Experience with digital marketing tools
Benefits
- Medical, dental and vision coverage*
- Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
- TeleHealth options
- 401k plan with company match*
- Company paid life/ad&d insurance
- Additional supplemental life/ad&d coverage available
- Company paid Short/Long-Term Disability coverage (STD/LTD)
- STD LTD Buy-ups available
- Accident/Hospital Indemnity coverage
- Legal/ID Theft Assistance
- PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
- Paid parental bonding leave
- Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
- Robust Internal Career Growth opportunities
- Tuition reimbursement
- Hearing aid discount for employees and family
- Internal social recognition platform
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingB2B2C marketingcampaign managementmarketing automationdata analyticsA/B testingsegmentationtargetingdigital marketingcontent development
Soft skills
leadershipmentorshipcross-functional collaborationstrategic planningcommunicationinfluenceproject managementdata-driven decision makingteam alignmentstakeholder management
Certifications
degree in Marketingdegree in CommunicationMaster’s degree (preferred)
