Performance Marketing

• Own the global B2B and B2B2C marketing strategy and execution across digital and traditional channels.
• Lead, design, and continuously optimize campaigns that generate demand, drive engagement, and deliver measurable business impact.
• Serve as the strategic lead for the development of advanced marketing automation, data-driven insights, and cross-functional collaboration to accelerate growth and maximize ROI.
• Ownership of the B2B and B2B2C marketing strategy, including the HCP strategy, aligning with corporate objectives and revenue goals.
• Understand hearing/health care provider (HCP) and consumer needs, our main target audiences and uncover new VOC insights that help us to improve our B2B / B2B2C marketing and communications.
• Strategically plan and execute multi-channel demand generation campaigns to strengthen brand awareness, lead generation, and conversion.
• Partner with leadership to define KPIs and performance metrics; establish a data-driven culture to measure impact and inform strategic decisions.
• Oversee campaign lifecycle from concept to delivery, leveraging insights to refine and optimize for maximum efficiency and ROI.
• Lead global campaign planning workshops and mentor regional teams to ensure alignment and consistency in messaging and execution.
• Oversee the global-to-local marketing automation process, ensuring technical excellence and process efficiency.
• Drive collaboration between Sales, Branding, Communications, and Product Launch to ensure seamless campaign integration across the buyer journey.
• Develop and manage the B2B content and communication framework to elevate engagement with key professional audiences.
• Utilize Salesforce Marketing Cloud and CRM data to enhance segmentation, targeting, scale training and automation strategies that achieve business goals.
• Lead B2B campaign agency and consultancy relationships, ensuring innovation, cost efficiency, and alignment with strategic goals.
• Use AI software to help support the creation of campaign briefs.
• Champion A/B testing, data analytics, and reporting practices to ensure evidence-based decision-making.
• Manage global budget allocation for B2B campaigns, monitor spend efficiency, and deliver transparent reporting on campaign ROI and consistently use Sonova X tools for continuous learnings and improvements.
• Provide leadership, mentorship, and professional development for more junior members of the marketing team.
• Salesforce strategy ownership and coordination of execution to drive evolution.

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