Senior Paid Social Strategist – Luxury Fashion
Code3
Marketing Manager, Demand Generation
Avery Dennison
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $99,600 - $146,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Oracle
About the role
- Contribute to the overall demand generation strategy aligned with key business objectives and wider business strategy.
- Develop and execute targeted demand generation campaigns across multiple channels including email, digital display, and social media.
- Develop a robust content marketing strategy and library (e.g., case studies, white papers, infographics) to support demand generation campaigns and fuel inbound leads.
- Serve as the subject matter expert for our marketing automation platform (Oracle Eloqua).
- Partner with sales ops, IT, and commercial teams to ensure seamless integration with our CRM and effective lead management.
- Develop measurement dashboards, analyzing data and key metrics to optimize campaign effectiveness and ROI.
- Track and apply A/B testing outcomes to optimize campaign performance in real-time.
- Gain a deep understanding of our target clients, including retailers and CPG manufacturers.
- Collaborate closely across global commercial, creative and digital marketing teams, as well as external vendors to share and execute campaigns effectively.
- Plan and manage the demand generation budget, partnering with operations to reconcile actuals vs. targets and adjust quarterly forecasts.
Requirements
- Bachelor’s Degree (or equivalent) in Marketing, Advertising, Business, or a related field.
- A minimum of 3 years of B2B marketing experience, with a proven track record in developing and executing successful demand generation campaigns.
- Deep expertise with marketing automation platforms is required.
- Demonstrated ability to set up and utilize data analysis tools; fluency in Google Analytics and LinkedIn Advertising platform.
- Exceptional written and verbal communication skills, comfortable with ad and short-form copywriting.
- Proven experience working closely with a sales organization to align on lead management processes.
- Hands-on experience with Oracle Eloqua is highly preferred.
- Experience with Account-Based Marketing (ABM) strategies and tactics.
- Experience in a technology, SaaS, or solutions-based company.
- Knowledge of the retail industry, specifically within grocery, drug & dollar channels, consumer packaged goods (CPG), or retail media is a significant plus.
Benefits
- Health & wellness benefits starting on day 1 of employment
- Paid parental leave
- 401K eligibility
- Tuition reimbursement
- Employee Assistance Program eligibility / Health Advocate
- Paid vacation and paid holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcontent marketingA/B testingdata analysiscampaign optimizationlead managementAccount-Based Marketingcopywritingmarketing automation
Soft skills
communicationcollaborationstrategic planningbudget management
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in AdvertisingBachelor’s Degree in Business
