Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices
Establish and evolve your clients’ paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations
Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients
Work alongside Client Strategy team to develop the architecture and story-telling aspect of media recommendations
Analyze multi-channel campaign performance to provide detailed insights, key learnings and recommendations
Work with large datasets and translate that into a story
Lead creation of decks for ad hoc requests and quarterly business reviews
Regularly attend in-person meetings with the client
Join partners and clients at events at least once a month
Fosters strong relationships with platform reps in order to receive innovation, roadmap and other platform updates
Guides team brainstorms and vendor discussions to provide clients and campaigns with new ideas
Closely collaborate and mentor junior level client strategy team members
Requirements
4+ years of proven experience in paid social media buying and planning. Must have some buying experience
Deep expertise across multiple paid social platforms – such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X
Excellent communication skills, both written and verbal, with the ability to articulate complex ideas to clients and internal teams
Track record of achieving and exceeding key performance indicators and client expectations
Proven ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
Ability to take initial direction, then transition to a more independent work style
Strong leadership and team management skills with a passion for leading a team to success
Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc.)
Experience with luxury and/or beauty brands is a plus
Management experience is a plus
Benefits
Full medical, dental, and vision benefits as well as generous retirement program
Thoughtful parental leave and return program
Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
Ongoing learning and development opportunities
Commitment to transparent DEIB practices
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social media buyingA/B TestingPixel TaggingEvent Managementcampaign optimizationaudience optimizationdata analysismulti-channel campaign performancestorytellingproject management
Soft skills
communication skillsleadershipteam managementattention to detailindependent workrelationship buildingmentoringcollaborationcreativityproblem-solving
Certifications
Meta Blueprint Buying CertificationMeta Blueprint Planning CertificationSnap FocusGoogle Analytics Certificationdigital marketing certificationsocial media strategy certification