Code3

Senior Paid Social Strategist – Luxury Fashion

Code3

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Salary

💰 $88,000 - $98,000 per year

Job Level

Senior

About the role

  • Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices
  • Establish and evolve your clients’ paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations
  • Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients
  • Work alongside Client Strategy team to develop the architecture and story-telling aspect of media recommendations
  • Analyze multi-channel campaign performance to provide detailed insights, key learnings and recommendations
  • Work with large datasets and translate that into a story
  • Lead creation of decks for ad hoc requests and quarterly business reviews
  • Regularly attend in-person meetings with the client
  • Join partners and clients at events at least once a month
  • Fosters strong relationships with platform reps in order to receive innovation, roadmap and other platform updates
  • Guides team brainstorms and vendor discussions to provide clients and campaigns with new ideas
  • Closely collaborate and mentor junior level client strategy team members

Requirements

  • 4+ years of proven experience in paid social media buying and planning. Must have some buying experience
  • Deep expertise across multiple paid social platforms – such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X
  • Excellent communication skills, both written and verbal, with the ability to articulate complex ideas to clients and internal teams
  • Track record of achieving and exceeding key performance indicators and client expectations
  • Proven ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
  • Ability to take initial direction, then transition to a more independent work style
  • Strong leadership and team management skills with a passion for leading a team to success
  • Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc.)
  • Experience with luxury and/or beauty brands is a plus
  • Management experience is a plus
Benefits
  • Full medical, dental, and vision benefits as well as generous retirement program
  • Thoughtful parental leave and return program
  • Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
  • Ongoing learning and development opportunities
  • Commitment to transparent DEIB practices

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid social media buyingA/B TestingPixel TaggingEvent Managementcampaign optimizationaudience optimizationdata analysismulti-channel campaign performancestorytellingproject management
Soft skills
communication skillsleadershipteam managementattention to detailindependent workrelationship buildingmentoringcollaborationcreativityproblem-solving
Certifications
Meta Blueprint Buying CertificationMeta Blueprint Planning CertificationSnap FocusGoogle Analytics Certificationdigital marketing certificationsocial media strategy certification