Paid Performance Manager
Launch Potato
Tableau
Media Buyer
Launch Potato
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $90,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals.
- Manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.
- Own campaign performance end-to-end: pacing, reporting, and results across Search, Display, Demand Gen, Performance Max, and YouTube.
- Source and manage creative; write ad copy, partner on creative development, and maintain an organized asset library for rapid testing.
- Plan, launch, and optimize campaigns with precise targeting, bidding, and creative experimentation.
- Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS.
- Document tests and campaign changes in a structured log; share wins and learnings across the Paid Media team and stakeholders.
- Collaborate closely with business leads, account managers, and yield partners to surface headwinds/tailwinds and align on priorities.
- Conduct competitive research and intelligence to uncover new opportunities and expand into unexplored growth areas.
- Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle and scaling spend efficiently.
Requirements
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
- Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
- Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
- Ability to write compelling ad copy and collaborate effectively on creative asset development.
- Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.
Benefits
- Base salary
- Profit-sharing bonus
- Competitive benefits
- Remote-first team (remote work)
- Future increases based on company and personal performance (performance-driven increases)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsSearch campaignsDisplay campaignsDemand GenerationPerformance MaxYouTube campaignsad copywritingcampaign optimizationdata analysisbudget management
Soft skills
analytical skillscollaborationcommunicationinfluencingcreative development
