Media Buyer
Launch Potato
Tableau
Paid Performance Manager
Launch Potato
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $90,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns.
- Manage a large-scale budget ($20M+/year) and leverage data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.
- Own campaign performance end-to-end: pacing, reporting, and results across assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
- Source and manage creative: write ad copy, partner on creative development, and maintain an organized asset library for rapid testing and iteration.
- Plan, launch, and optimize campaigns with precise targeting, bidding, and creative experimentation to unlock new growth.
- Monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS, tracking optimizations against business outcomes.
- Document tests and campaign changes in a structured log, sharing wins and learnings across the Paid Media team and stakeholders.
- Collaborate closely with business leads, account managers, and yield partners to surface headwinds/tailwinds and align on priorities.
- Conduct competitive research and intelligence to identify new opportunities and lead expansion into unexplored growth areas.
- Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle and protecting margins.
Requirements
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
- Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
- Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
- Ability to write compelling ad copy and collaborate effectively on creative asset development.
- Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.
Benefits
- Base salary $75,000 to $90,000 per year.
- Profit-sharing bonus
- Competitive benefits
- Remote-first team spanning over 15 countries
- Performance-driven compensation increases based on company and personal performance (no annual cost of living adjustments)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google Adscampaign optimizationad copywritingdata analysisbudget managementperformance marketingCTR optimizationCPA reductionrevenue maximizationcampaign performance tracking
Soft skills
collaborationcommunicationanalytical thinkinginfluencingcreative developmentproblem-solvingstrategic planningadaptabilityteamworkstakeholder management
