Senior Paid Media Manager, YouTube
Launch Potato
Senior Manager, YouTube Paid Performance
Launch Potato
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Take full ownership of Launch Potato’s YouTube business, owning campaign execution, P&L, and growth targets
- Directly manage hands-on campaign management and high-level strategy for YouTube performance marketing
- Test new creatives, develop playbooks, and iterate on video creative with the creative team
- Deliver consistent growth in spend and profitability, targeting a 2x annualized run rate in year one at a minimum of 110% ROAS
- Provide actionable insights and recommendations backed by rigorous data reporting and analysis
- Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing
- Expand YouTube campaigns into new insurance and financial services verticals and other performance video platforms
- Share best practices across the Paid Media team and build and lead a video-first performance marketing team
- Work with internal stakeholders and external vendors to build net new audiences targeting high value customers
Requirements
- Proven success profitably scaling new and existing brands on YouTube
- Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc.)
- Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams
- Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks
- Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams
- 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year
- Education optional
- Nice-to-haves: Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok); Experience with MMM tools and measurement solutions; Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney); Knowledge of personal finance and consumer financial products; Experience mentoring peers or leading knowledge-sharing initiatives; Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu
Benefits
- Base salary
- Profit-sharing bonus
- Competitive benefits
- Remote-first team (remote work)
- Clear growth path and career advancement
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
YouTube performance marketingcampaign managementdata reportingCTRCVRROASP&L managementcreative testingvideo productionadvanced Excel
Soft skills
analytical skillscollaborationcommunicationinfluencing decision-makingproactive communicationpresentation skillsmentoringleadershipbest practice developmentinsight generation
