Senior Paid Media Manager, YouTube
Launch Potato
Senior Manager, Paid Media, YouTube
Launch Potato
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Take full ownership of Launch Potato’s YouTube business and P&L
- Combine hands-on campaign management with high-level strategy and directly own campaign execution, P&L, and growth targets
- Test new creatives and develop playbooks to scale YouTube performance profitably
- Own campaign performance, pacing, reporting, operations, and setup for Insurance YouTube campaigns
- Deliver consistent growth in spend and profitability, targeting 2x annualized run rate and at least 110% ROAS
- Provide actionable insights and recommendations backed by rigorous data analysis and reporting
- Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration
- Collaborate with creative teams on video production and advocate for campaign needs
- Expand YouTube campaigns into new insurance and financial services verticals to drive incremental revenue
- Share best practices across the Paid Media team and build/lead a video-first performance marketing team
- Work with internal stakeholders and external vendors to build net new audiences that target high value customers
Requirements
- Proven success profitably scaling new and existing brands on YouTube
- Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.)
- Advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc.)
- Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams
- Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks
- Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams
- 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year
- (Nice to have) Experience with linear TV, streaming, Meta, TikTok and MMM tools
- (Nice to have) Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) and competitor analysis tools (SimilarWeb, AdBeat, Ahrefs, SpyFu)
Benefits
- Base salary set according to market rates for the nearest major metro
- Profit-sharing bonus
- Competitive benefits
- Remote-first team spanning over 15 countries
- Compensation increases based on company and personal performance (merit-based)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
YouTube campaign managementP&L ownershipdata analysisCTR improvementCVR improvementROAS optimizationcreative testingvideo production collaborationbudget managementperformance marketing
Soft skills
analytical skillscollaborationproactive communicationpresentation skillsinfluencing decision-making
