Senior Manager, YouTube Paid Performance
Launch Potato
Senior Paid Media Manager, YouTube
Launch Potato
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Take full ownership of Launch Potato's YouTube business, including campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns
- Own campaign execution, testing new creatives, developing playbooks, and maintaining profitability while scaling spend
- Deliver consistent growth in spend and profitability, targeting a 2x annualized run rate in year one with a minimum of 110% ROAS
- Provide actionable insights and recommendations backed by rigorous data insights, reporting, and analysis
- Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration
- Collaborate with the creative team on video production and with internal stakeholders and external vendors to build net new audiences
- Expand YouTube campaigns into new insurance and financial services verticals and into other video platforms (streaming, TV, Meta, TikTok)
- Share best practices across the Paid Media team and build and lead a video-first performance marketing and paid media team as investment scales
Requirements
- Proven success profitably scaling new and existing brands on YouTube
- Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation)
- Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams
- Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks
- Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams
- 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year
- Experience with Looker and analytics platforms
- Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney) and MMM/measurement tools (nice-to-have)
- Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu (nice-to-have)
- Experience mentoring peers or leading knowledge-sharing initiatives (nice-to-have)
Benefits
- Base salary (varies by market rates)
- Profit-sharing bonus
- Competitive benefits package
- Remote-first work arrangement
- Clear career growth path and leadership opportunities
- Performance-based compensation increases (future increases based on company and personal performance)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
YouTube campaign managementP&L ownershipdata analysiscreative testingCTR improvementCVR improvementROAS optimizationbudget managementperformance marketingvideo production
Soft skills
analytical skillscollaborationcommunicationinfluencing decision-makingproactive communicationmentoringleadershippresentation skillsinsight generationteam building
